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CONSIDER ME INFLUENCED

... purchases, while yet another group is so perfectly aligned with and tuned in to its audience, they will help their followers find exactly the thing they didn’t even know they were looking for. These folks have cracked the code, using social media and content tools to build their communities tailored to specific passions and preferences of their audience, and it's vital for brands to understand how each influencer group resonates with audiences and how they can play a role in a brand’s social strategy ...

TAKE TIME OUT IN A THIRD PLACE

... Exploring alt-community options Third places, also known as "third spaces," are social environments that exist outside of the home (first place) and work or school (second place) and are considered essential for building community, fostering social interactions, and promoting a sense of belonging and camaraderie. These benefits couldn't be more necessary today as young people in particular — have grown increasingly lonely since the pandemic caused a dramatic shrinking of our social and physical ...

From Tax Tears to Tax Tamers

... shedding light on unseen mothersOn April 11th, we recognize Black Maternal Health Day. Black women in the United States are three times more likely to die from pregnancy-related complications than white women. That's a shocking and disturbing statistic, but it's a reality. There are many reasons for this disparity including an implicit bias in the medical system. Black women may not be listened to or taken seriously by their doctors. Another factor is lack of access to quality healthcare. Black ...

BREAST CANCER AWARENESS MONTH

... A look at those educating, empowering, and encouraging actionAs we delve into October, it's important to recognize that it's not only about fall festivities; it's also a significant period acknowledging Breast Cancer Awareness Month, which has served as a reminder since 1985 that the fight against breast cancer is ongoing, and collective efforts are essential to raising awareness, providing support, fostering a sense of responsibility for our own health and well-being, as well as to stand in ...

TAKING CARE OF SELF-CARE

... Alternative Ways To Feel Your FeelsThe idea that Gen Z prioritizes their mental health is nothing new. However, the way they choose to focus on it has been evolving since the Pandemic. There’s been such a fundamental shift in this generation’s mindset and a pivot towards self-care as a form of personal growth that new trends are constantly emerging to meet this need. Ahead, we’re checking out a few new self-care tactics and rituals young people are experimenting with in their quest for improved ...

AND… RELAX

... products and techniques that are helping young people to press pause. - RADICAL REST - The growing trend of radical rest pushes back against toxic productivity in order to focus on self-care. On TikTok alone, the hashtags #DeepRest, #RadicalRest, and #RestIsRadical have more than 31M views collectively - a testament to a shared desire to tune out before burn out. At its core, most people agree that It’s an umbrella term that encapsulates our growing refusal to sell our souls in exchange for economic ...

GET TO THE POINT

... Safe piercing education and informationHave you been trying to decide between a helix, an anti-eyebrow, or an Austin bar? Or perhaps you’re interested in trying a daith to relieve stress? Or perhaps you have no idea what we’re talking about? Either way, Cassandra is here for you on International Body Piercing Day. Piercings have long been a rite of passage for young people, and that’s never more true than today, with interest and attitudes around piercings (beyond the earlobe) continuing to ...

TECHNO DRINKS

... intelligence analyzed consumer preferences for energy drinks and subsequently selected the ingredients and formulation. AI determined that the drink should be enriched with vitamins, amino acids, and herbs to deliver an exceptional and pleasant beverage experience. - SAPPORO BREWERIES: OTOKO UME SOUR SALTY PLUM - In collaboration with IBM Japan, Sapporo Breweries has introduced 'Otoko Ume Sour Salty Plum,' a sparkling cocktail featuring umeboshi, a renowned sweet and sour Japanese pickled plum known for ...

HAPPY FATHER’S DAY

... ’ has cropped up in recent chatter. - GOOP GIFT GUIDE - Catching the media's attention across both sides of the pond, Goop has made headlines yet again for its controversial offerings. When it comes to Goop gift ideas, your standard greeting card is hardly going to cut it, and this year, the Gwyneth Paltrow-helmed lifestyle label didn’t ditch its buzzy product picks for Father’s Day, as it dropped a gift guide featuring everything from four-figure jewelry to sex toys for prostate stimulation. In ...