VIRAL NEWS: NON-COMPETE CLAUSES, TIKTOK'S TICKING CLOCK, AND AIRLINE SHAKEUPS! Apr 26, 2024 ... hungry consumers pockets each year. As Cassandra has reported, travel is a top passion point among Gen Z, as well as Millennial parents who are passing this love down to their Alpha kids. We plan to keep an eye on this oversized change, as it will have lasting effects on travelers for generations to come. ...
GRAMMYS RECAP 2023 Feb 06, 2023 ... Making musical historyThe 65th Annual Grammy Awards ceremony took place last night where a slew of A-listers were in the house, and the likes of a somber “Ben Affleck” quickly became a trending topic during the telecast while accompanying his wife, Jennifer Lopez. While the awards have been criticized over the years for their tendency to discount traditionally underrepresented communities, this year's awards took some positive steps forward by breaking down barriers, where some of music's ...
MAY THE 4TH BE FEMALE May 04, 2023 ... The Power of Women’s FandomFandoms have proven to be spaces that provide a sense of belonging and a sense of identity, which, as Cassandra uncovered in the I-Identify report, is indicative of Gen Z, who look for ways to blend all aspects of their identity into a more cohesive and nuanced sense of self - and that includes their fandoms. While recent TV shows such as Swarm have fueled the discourse around the very real dangers of stan culture, and screaming fangirl and groupie tropes have long ...
GOOD HAIR DAY Mar 06, 2023 ... Hair color trends to dye for Recent forecasts indicate that the "Hair Color Market'' is expected to reach $42.07B by 2029. So, it's unsurprising then that suddenly there's a hair-color trend out there for everyone, whether it be the "90s natural” hair-color trend or “Cowgirl Copper”, especially if you've tested out TikTok’s viral #coloranalysis, which although not a new concept, has risen in popularity to over 156 million views for helping to decipher your ‘it’ hair color. Ahead are three ...
EARTH DAY ECOWATCH Apr 20, 2023 ... GEN Zs TURNING ECO ANXIETY INTO ACTION With current TV shows such as Extrapolations potentially foreshadowing how the effects of climate change will become embedded into our everyday lives, it’s never been a more critical time to invest, innovate, and fight for our planet. Gen Zs are especially concerned and are more vocally expressing those concerns. 4 in 10 Gen Zs strongly agree that too many brands talk about being environmentally friendly but don't back it up with tangible actions. Although ...
VIRAL NEWS: NPC TIKTOK, FRANCE WOMEN'S WORLD CUP, & KANEKALON AND CINNAMON Jul 21, 2023 ... good plot twist! An ad for the telecommunications company Orange featuring France's Women's World Cup team has gone absolutely viral. The clip opens with a montage of footage from the men's national team's remarkable plays and goals. The voiceover says, "Only Les Bleus can give us these emotions." However, halfway through the ad, the footage is revealed to be a deepfake, and actually, the incredible feats were accomplished by the women's national team instead. The slogan then changes to "At Orange ...
WHAT’S NEW IN WELLNESS Mar 23, 2023 ... . - SHADOW WORK - Explore shadow work on TikTok — where the topic has nearly a billion views — you might find a type of therapy that dives deep. In fact, it touches not only on how you view the world but also on what triggers you, what you’ve suppressed, your inner child — and even your “dark side.” While this concept has been around for ages, it’s taking off in the spiritual corner of TikTok and beyond and has now become so popular because Gen Z is recognizing what a trap perfection is. While TikTok is ...
VACAY THE GEN Z WAY Apr 04, 2023 ... Spring Break Travel Pulse The origin of spring break in the United States dates back to the 1930's and continues all these decades later as an opportunity for high school and college students to come together, shake off the winter and have a good time. As uncovered in Cassandra’s Gen Z Values & Value: Consumer Confidence report, only 40% of Gen Z expect the current economic conditions to impact their 2023 vacation plans and even then, only a little. Although some cities are now declaring a ...
GEN ALPHA MAKES ITS MARK ON RETAIL Mar 09, 2023 ... shoppers get younger and kids get more experimental, brands are finally starting to catch on to Gen Alpha's eventual purchasing power of $500bn per year, the biggest ever seen. - JB SKRUB - In response to the absence of product offerings for young and tween boys, actress Julie Bowen and Conde Nast’s Jill Biren teamed up to launch a skincare and wellness brand, JB Skrub, dedicated to the adolescent group. The duo, both mothers of boys themselves, saw a lack of representation for boys of this age in the ...
