LET’S GET OUR PROM ON May 02, 2023 ... with friends, Men’s Wearhouse released its tech-forward Prom Your Way campaign and included a digital hub for high school students to start their fitting experience utilizing Snap’s Magic Mirror solution to provide an interactive shopping experience. The mirror uses AR to enable shoppers to try on clothes and accessories before buying them and share imagery with their peers. The fit technology embedded in the mirror allows for shoppers to see how clothes will look and visually moves on the customer ...
VIRAL NEWS: NPC TIKTOK, FRANCE WOMEN'S WORLD CUP, & KANEKALON AND CINNAMON Jul 21, 2023 ... good plot twist! An ad for the telecommunications company Orange featuring France's Women's World Cup team has gone absolutely viral. The clip opens with a montage of footage from the men's national team's remarkable plays and goals. The voiceover says, "Only Les Bleus can give us these emotions." However, halfway through the ad, the footage is revealed to be a deepfake, and actually, the incredible feats were accomplished by the women's national team instead. The slogan then changes to "At Orange ...
CONCERT CONNECTIONS Aug 28, 2023 ... are gaining huge traction that signals a wide range of information to other fans, such as knowledge and interests within the fandoms. Ahead, we put three examples on center stage. - TAYLOR SWIFT: FRIENDSHIP BRACELETS - During the Eras stadium tour, making and trading colorful, beaded friendship bracelets was an essential part of the concert experience for Switifies. Fans took to social media all summer to show off their arms full of fun bracelets that make references to various Swift songs, album ...
ACCEPT & RESPECT Apr 06, 2023 ... Gen Zs Celebrating Diversity Month Here at Cassandra, we’ve seen that 47% of Gen Z are the most diverse generation compared to their older counterparts. Yet, 50% of Gen Alpha are gearing up to be a diverse majority generation for the first time. Religion is often a dimension for diversity that doesn’t get much attention in today's polarizing landscape - which makes sense as studies suggest that 34% of Gen Z are religiously unaffiliated. However, although today’s youth has had entirely different ...
BASKETBALL GAME CHANGERS Mar 21, 2023 ... March Madness Slam dunks March Madness is in full swing, college basketball fans across TikTok are fired up over every aspect of the tournament. From fair pay for student-athletes, to how quickly all advertising inventory sold out for the NCAA Division I Women’s Basketball Championship, and then there’s Caitlin Clark taking women's basketball by storm - all racking up over 20M views on videos. With 20% of Gen Z agreeing that creating lifelong fandoms for their school is one of the biggest ...
MAY THE 4TH BE FEMALE May 04, 2023 ... The Power of Women’s FandomFandoms have proven to be spaces that provide a sense of belonging and a sense of identity, which, as Cassandra uncovered in the I-Identify report, is indicative of Gen Z, who look for ways to blend all aspects of their identity into a more cohesive and nuanced sense of self - and that includes their fandoms. While recent TV shows such as Swarm have fueled the discourse around the very real dangers of stan culture, and screaming fangirl and groupie tropes have long ...
VIRAL NEWS: CONGRESS CHAOS Oct 06, 2023 ... A peek into the topics buzzing at CassandraWelcome back to our weekly roundup! In today's fast-paced culture, Cassandra is your go-to source for staying in the loop with the topics that have everyone buzzing. This week, amongst breathing a thankful sigh of relief that a 9-year-old who was abducted from a New York State park was found safe, exciting news coming from the WNBA, and Las Vegas opening the doors to its $2.3B venue, the Sphere, our primary focus has been the continued chaos of the U.S ...
MATCH ME IF YOU CAN Jul 05, 2023 ... Matchmaking has officially trickled back into the Zeitgeist.While it may be true that “you don’t find love, it finds you”, many Gen Zs are getting a bit concerned that love isn’t even looking for them. In fact, 41% of Gen Zs tell us that they find dating hard. And they’ve also grown weary of dating apps and their algorithms’ ability to help them on their search. Instead, more and more, young people are intrigued by the old fashioned concept of a matchmaker, an expert to help them find a partner ...
EARTH DAY ECOWATCH Apr 20, 2023 ... GEN Zs TURNING ECO ANXIETY INTO ACTION With current TV shows such as Extrapolations potentially foreshadowing how the effects of climate change will become embedded into our everyday lives, it’s never been a more critical time to invest, innovate, and fight for our planet. Gen Zs are especially concerned and are more vocally expressing those concerns. 4 in 10 Gen Zs strongly agree that too many brands talk about being environmentally friendly but don't back it up with tangible actions. Although ...
