THE BILLION-DOLLAR MENOPAUSE ECONOMY Dec 07, 2023 ... Brands heating up the menopause market With recent TV shows such as Sex Education helping to destigmatize conversations around peri-menopause and menopause and the rise of menopause parties gaining popularity, there seems to be a positive focus on individuals entering this stage in life. In fact, from emerging telehealth startups to beauty and wellness brands endorsed and established by notable personalities, the menopause market is anticipated to reach $24 Billion by 2030. Let's explore those ...
VIRAL NEWS: RECORD-BREAKING GIRL POWER Dec 08, 2023 ... A peek into the topics buzzing at CassandraIt’s Friday and that means we’re back with our weekly recap of all things viral, capturing the pulse of trending news that has Gen Z buzzing. This week, we’re highlighting record-breaking girl power in live entertainment - Taylor Swift is Time’s Person of the Year, “Renaissance: A Film by Beyoncé” takes the box office by storm, and Cher becomes the first female artist to have a No. 1 Billboard hit for seven straight decades. Let's dive in! - TAYLOR ...
VIRAL NEWS: LATIN GRAMMYS, STORE-BOUGHT PESTO, THE GUY ON THE CHIEFS Nov 17, 2023 ... A peek into the topics buzzing at CassandraIt's that time of the week! It's Friday again and all we know what that means: it's time to discuss the most talked-about internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the issues Gen Z can't stop thinking about. Today, we're diving into everything Latin Grammys, the crazy stories behind store-bought pesto, and how one of the biggest NFL players in the country is now "the guy ...
ADAPTIVE COLLECTIONS Nov 29, 2023 ... Amplifying the importance of ability-inclusive brands According to the CDC, Up to 1 in 4 adults in the United States live with a disability. Today, many brands are looking to provide innovative and adaptive options in their collections, ensuring that products are available and comfortable for everyone, regardless of their mobility, sensory, or other challenges. This is especially prevalent amongst Gen Zs, who reflect a growing awareness of the importance of designing with empathy and the desire ...
SPORT FANDOMS Dec 04, 2023 ... Brand initiatives capturing fervent fans Young people today blend their diverse identities within their fan communities. This perspective extends to modern sports fandoms, where enthusiastic support transcends mere gatherings, embodying passion, unity, and unwavering loyalty. Within the sports realm, these communities fuel the club's vitality, infusing every match or game with unwavering enthusiasm. In this dynamic landscape, let’s explore three recent initiatives aimed at nurturing dedicated ...
WHAT’S YOUR ENNEAGRAM? Dec 13, 2023 ... TikTok Personality TestsGone are the days when a simple Cosmo quiz would have guided us on the path to true love, friendships, health, wealth, and happiness. In an age marked by TikTok exploration and self-discovery, Gen Z has embraced a new fascination: personality tests - diving into a world of quizzes and assessments that offer insights into their identities. Join us as we look at the trend capturing the curiosity of the generation that's always seeking to understand themselves and their ...
HONORING ADHD AWARENESS MONTH Oct 25, 2023 ... Shining a spotlight on those raising awareness about ADHDReports suggest that 1 in 10 U.S. children ages 3 to 17 years old have ever been diagnosed with ADHD. With October dedicated to ADHD Awareness Month - which aims to raise awareness and understanding about Attention-Deficit/Hyperactivity Disorder (ADHD) and seeks to provide information, support, and resources, there is no better way to honor the month than by becoming more aware of the characteristics of people with this condition and what ...
CONSIDER ME INFLUENCED Oct 30, 2023 ... Cassandra’s latest report is hereIn recent years, 52% of global Gen Zs have become MORE interested in social media influencers, and today, it’s clear that the influencer scene is not just a passing trend. It has evolved into three key influencer types, and each plays a different role in the lives of young people.While one group has the ability to reach the masses with one post, thus helping with brand and product discovery, another group will have earned greater trust and can influence actual ...
VIRAL NEWS: NEW YEAR, NEW ME? Jan 05, 2024 ... As we dive headfirst into a brand-new year, let's talk about a resolution that's on many folks’ lists – decluttering and organizing your space like a pro. In 2021, 67% of Trendsetters told Cassandra they had redesigned their space to make it more functional while at home. Making a collective resolution to turn our spaces into havens of functionality and style, we are kicking off 2024 by looking at what’s happening with home spaces that are as trendy and clutter-free as Gen Z’s vibe. ...
TAKING DOWN THE CHRISTMAS DECORATIONS Jan 08, 2024 ... As we dive headfirst into a brand-new year, let's talk about a resolution that's on many folks’ lists – decluttering and organizing your space like a pro. In 2021, 67% of Trendsetters told Cassandra they had redesigned their space to make it more functional while at home. Making a collective resolution to turn our spaces into havens of functionality and style, we are kicking off 2024 by looking at what’s happening with home spaces that are as trendy and clutter-free as Gen Z’s vibe. ...
