INCLUSION ONSCREEN Nov 20, 2023 ... Representation In Gen Alpha Media It's both simple and impactful: when kids see characters like them on screen, they feel a stronger sense of belonging and connection, which can considerably influence societal perceptions and dismantle stereotypes. Over the past decade, TV networks, in particular, have advanced their efforts to increase representation of the characters portrayed on their shows, including casting disabled actors and telling stories that resonate with people with disabilities ...
LIFE IS A HIGHWAY Jul 17, 2023 ... The changing face of car culture For every article that states that Gen Zs are turning their backs on cars, there’s another article that suggests the data being used is flawed, and reports of Gen Zs steering away from driving have been greatly exaggerated. What we know for sure is, e-scooters, e-bikes, and ride-sharing all provide today's young people with options that weren’t available to earlier generations and offer a convenient and affordable alternative to owning and maintaining a car ...
SELF-CARE SHOWERING Jul 12, 2023 ... Breaking down the ‘everything shower’ trend As uncovered in Cassandra’s The Fresh Face of Self-Expression report, 6 In 10 Gen Zs agree it is important to take care of themselves at home (e.g., home spa treatments). And while the concept of luxuriating in a bath is nothing new – Calgone first started offering to “take us away” back in the 1970s – Gen Zs have put their own spin on it with the ‘everything shower’. Essentially, we’re talking about extravagant ritualized shower routines with music ...
THAT’S SO AESTHETIC Jun 29, 2023 ... Cassandra’s latest report is hereOn TikTok, the tag #aesthetic has over 246B views, filled with videos that go from #OOTD to compilations of clips and images that convey a specific vibe for young people to explore and delve into. In fact, Gen Zs are setting clear destinations in their stylistic voyages, as 61% agree that their favorite aesthetic changes often. The guidelines that define each of the aesthetics that Gen Z discovers become an opportunity. They’re using their aesthetic(s) to ...
THE ‘SNACK’IFICATION’ OF EATING HABITS Jul 20, 2023 ... Gen Zs tasty dining trends Recent findings from The Cassandra Report® show that over half of all Gen Zs say they like to experiment with- and try - new food. The eating patterns of young people have been shifting for years, with on-the-go lifestyles driving convenient snacks rather than three sit-down meals a day as the norm. Let’s chow down on the latest feasting trends of Gen Z diners. - SNACK, SNACK BOOM - Young people today are fueling a snacking revival. The Wall Street Journal reports ...
NONBINARY PEOPLE’S DAY Jul 13, 2023 ... Honoring the nonbinary community today (and every day)Nearly 4 in 10 young Americans say they know someone who is nonbinary, 2X the rate of older adults. In sharp contrast to the wave of anti-LGBTQ bills and legislation that have targeted nonbinary individuals, younger people are much more likely to see gender and sexuality through a lens of acceptance. For instance, as Cassandra uncovered on our Gen Alpha: Generation Infinite Report, 84% of older Gen Alphas (8-12 year olds) say that a person’s ...
WHAT EXACTLY IS BIONIC READING? Jul 18, 2023 ... Turbocharged tools for bookwormsHave you ever wanted to read faster and understand deeper without investing too much time or training? Bionic reading could be the solution for you. This speed reading technique combines biology and technology, and unlike other methods, bionic reading is designed to be just as natural as regular reading. While there is limited evidence to prove its effectiveness, many users, especially on TikTok and those with dyslexia and ADHD, have reported success in ...
VIRAL NEWS: NPC TIKTOK, FRANCE WOMEN'S WORLD CUP, & KANEKALON AND CINNAMON Jul 21, 2023 ... A peek into the topics buzzing at CassandraIt's that time of the week! It's Friday again, so it's time to talk about the most relevant internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the issues Gen Z can't stop discussing. Today, we'll cover the NPC TikTok bizarre trend, the France Women's World Cup team ad going viral, and the duo of rapping BFFs running around your FYP. - FRANCE TEAM'S WORLD CUP AD - Everybody loves a ...
MATCH ME IF YOU CAN Jul 05, 2023 ... Matchmaking has officially trickled back into the Zeitgeist.While it may be true that “you don’t find love, it finds you”, many Gen Zs are getting a bit concerned that love isn’t even looking for them. In fact, 41% of Gen Zs tell us that they find dating hard. And they’ve also grown weary of dating apps and their algorithms’ ability to help them on their search. Instead, more and more, young people are intrigued by the old fashioned concept of a matchmaker, an expert to help them find a partner ...
UNWRAP THE JOY OF GIVING Dec 22, 2023 ... Personalized jewelry trends that elevate self-expressionJewelry is an enduring avenue for self-expression, with its origins stretching back centuries through a myriad of diverse cultures. For Gen Zs, the modern manifestation of jewelry welcomes intricate adornments that enhance different body parts, resulting in a one-of-a-kind charm. Today’s young people are exploring innovative ways to decorate the human form, making jewelry a powerful medium for personal identity. - and an ideal gift during ...
