THAT’S SO AESTHETIC Jun 29, 2023 ... Cassandra’s latest report is hereOn TikTok, the tag #aesthetic has over 246B views, filled with videos that go from #OOTD to compilations of clips and images that convey a specific vibe for young people to explore and delve into. In fact, Gen Zs are setting clear destinations in their stylistic voyages, as 61% agree that their favorite aesthetic changes often. The guidelines that define each of the aesthetics that Gen Z discovers become an opportunity. They’re using their aesthetic(s) to ...
WHAT EXACTLY IS BIONIC READING? Jul 18, 2023 ... Turbocharged tools for bookwormsHave you ever wanted to read faster and understand deeper without investing too much time or training? Bionic reading could be the solution for you. This speed reading technique combines biology and technology, and unlike other methods, bionic reading is designed to be just as natural as regular reading. While there is limited evidence to prove its effectiveness, many users, especially on TikTok and those with dyslexia and ADHD, have reported success in ...
DISABILITY ADVOCACY PULSE May 30, 2023 ... Spotlighting Social Communities for Disabled Youth Children and adolescents with disabilities are one of the most marginalized and excluded groups in society. But, Gen Z is changing the narrative thanks to their inclusive nature, and their support of brands and organizations who show greater representation in their marketing. Recently, we’ve seen several positive steps forward from global brands looking to increase awareness and champion inclusivity for disabled communities. For example ...
LGBTQ+ SAFE ZONES Jun 20, 2023 ... highlighting some gathering places that continue to represent belonging, strength, and joy for the LGBTQ+ community. - THE MAGIC CITY ACCEPTANCE CENTER - After suffering three rejections from the Alabama Public Charter School Commission, The Magic City Acceptance Center opened its doors in 2021 with 250 students in grades 6-12 to provide a safe space and supportive programming for hundreds of queer youth in Birmingham - and across the state. It offers space to hang out, play video games and be with their ...
FASH-IN Jul 10, 2023 ... Gen Zs ‘core’ looks for Summer As uncovered in Cassandra’s latest report That's So Aesthetic, 55% of Gen Z consider clothing the most important aspect of their aesthetic. It's no surprise then that young people are planning their summer wardrobes and considering which statement pieces or trends to include. From the latest must-have item in the Barbiecore aesthetic to the Mermaidcore look making a splash, fashion has evolved to a new level for this generation. Read below to learn what’s on the ...
ADVANCEMENTS IN AIR TRAVEL Aug 22, 2023 ... company hopes the seat will be well-received by the disabled community, who have actively told their stories about airlines destroying their vital and extremely expensive mobility devices. - GET READY TO HAIL A RIDE IN AN AIR TAXI - Back to the Future and the Jetsons may have been on to something big, as aviation companies, including United, Boeing, and Delta, are researching ways to shift local transportation from the road to the air with electrically-powered “air taxis” for short flights. In fact ...
SUPER BOWL LVIII ADS: WINS AND LOSSES Feb 12, 2024 ... For Gen Z, which commercials scored a touchdown and which one fumbled hard?Last night’s Super Bowl saw the Kansas City Chiefs win their fourth NFL championship and their first back-to-back Super Bowl victory in the second-ever overtime showdown. (And it was also the airing of Nickelodeon’s “alternative” Super Bowl telecast aimed at even younger audiences.) We were curious to know what Gen Zs thought about last night’s game, halftime show performance, and most importantly, the commercials. In ...
LET’S DIG IN Aug 07, 2023 ... This season’s global food trends As Cassandra has tracked through numerous reports, including our most recent Bringing Culture into Focus global culture report, being a “foodie” is a central component of the Gen Z identity. Cassandra is seeing these Gen Z behaviors continuing to play out past the pandemic, giving way to a renewed enthusiasm for culinary exploration. Younger consumers are prioritizing taste, nutrition, and overall improvement of mental health, whether it be by exploring new ...
ACHY BREAKY HEART Jun 13, 2023 ... Heartbreak Healing Solutions An unexpected dumping will leave one with questions, with many heading over to TikTok searching for advice on “how to get over heartbreak”, with guidance raking up over 18B views. But, never did it cross our mind that actual tools would exist. Despite our surprise today, amongst the boot camps and dedicated social networks, a burgeoning market caters to those heartbroken, offering recovery solutions that may help provide closure. - RX BREAKUP - RX Breakup is a 30 ...