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THE ‘SNACK’IFICATION’ OF EATING HABITS

... Gen Zs tasty dining trends Recent findings from The Cassandra Report® show that over half of all Gen Zs say they like to experiment with- and try - new food. The eating patterns of young people have been shifting for years, with on-the-go lifestyles driving convenient snacks rather than three sit-down meals a day as the norm. Let’s chow down on the latest feasting trends of Gen Z diners. - SNACK, SNACK BOOM - Young people today are fueling a snacking revival. The Wall Street Journal reports ...

The Joy of Discovery

... Cassandra’s latest report examining Gen Z, discovery, and InnovationAt the heart of Gen Z's current discovery journey lies the algorithm, the most powerful tool in their search for joy. People can now step into a perfectly curated bubble that will constantly serve tailored suggestions that align with their interests, values, and aspirations. This peak of convenience allowed for a younger generation that beyond aiming for “ease” reshaped the concept of innovation into a one that centered itself ...

LET’S DIG IN

... This season’s global food trends As Cassandra has tracked through numerous reports, including our most recent Bringing Culture into Focus global culture report, being a “foodie” is a central component of the Gen Z identity. Cassandra is seeing these Gen Z behaviors continuing to play out past the pandemic, giving way to a renewed enthusiasm for culinary exploration. Younger consumers are prioritizing taste, nutrition, and overall improvement of mental health, whether it be by exploring new ...

TAKING CARE OF SELF-CARE

... "soft living," referring to a lifestyle that is as stress-free as possible and correlates nicely to what Cassandra revealed in our Great Re-Port on Work as 64% of Gen Zs selected “being free from stress,” when asked about what they consider important to their idea of success. - DOPAMINE DETOXING - Where does Gen Z go to learn how to take a break from social media? TikTok, of course! Gaining traction on TikTok, dopamine detox has, ironically, over 73M views. The idea is to try to source dopamine, or ...

NEW YEAR, Refocus on Work

... Happy New Year from all of us here at Cassandra! As we settle into a new work day, week and year, it is worth noting that 2024 is the year that Gen Zs will begin to outnumber Boomers in the workforce. Although they won’t make up the largest portion of workers until well into the 2040s, they’re already sparking conversations around what the future of the workplace may look like. Some companies are adopting innovative policies and practices to better align with Gen Z values. Let’s take a look at ...

THAT’S SO AESTHETIC

... Cassandra’s latest report is hereOn TikTok, the tag #aesthetic has over 246B views, filled with videos that go from #OOTD to compilations of clips and images that convey a specific vibe for young people to explore and delve into. In fact, Gen Zs are setting clear destinations in their stylistic voyages, as 61% agree that their favorite aesthetic changes often. The guidelines that define each of the aesthetics that Gen Z discovers become an opportunity. They’re using their aesthetic(s) to ...

LIFE IS A HIGHWAY

... attempt to resonate with Gen Z. Running mostly on streaming and social media, three videos portray people buying a car during important life milestones, such as getting a promotion or starting a family. Chief Product Officer Matthew Crawford has said that the overall goal for Cars.com is to become “an ongoing resource that consumers will engage with as a vehicle owner over time, not just once.” - SUBARU - Gen Z is going electric. With most Gen Zs saying they are considering EVs as their next car ...

VIRAL NEWS: TIME TRAVELERS

... A peek into the topics buzzing at CassandraClosing the month with our weekly roundup of viral news. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. From a collective true crime investigation, passing through unexpected brand collaborations, and ending with some heartwarming surprises, this week is a prolific one! So, let’s not waste any more time and jump into this edition of Viral News! ...

DIVERSIFYING DENIM

... Just jean-ius denim updates Gen Z is currently reigniting a passion for denim, thanks, in part, to the resurgence of wide-legged and flared jeans. In a world where fashion trends are quick-moving and many times ephemeral, denim is an unwavering favorite within this generation. Whether embracing vintage aesthetics or championing sustainability initiatives, Gen Zs approach to denim elegantly intertwines nostalgia with a forward-looking mindset. Today, we take a look at the latest denim trends and ...

Mobile-First for Finance

... Mobile Banking, Early Retirement, and the Great Wealth TransferLong gone are the days of paper statements and waiting in line. We dive into how Gen Z is simplifying their finances with mobile banking and investment apps, all while trying to stay one step ahead of the future. - “Quiet Life” Travel - According to Pinterest’s Summer 2024 Travel Report, while some travelers continue to seek adventures others are looking for quieter, more relaxed trips. Among Pinterest users, searches for “quiet ...