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VIRAL NEWS: SUPER BOWL LVIII MOVIE TRAILERS

... A peek into the topics buzzing at CassandraFriday is here! And with it our weekly recap of what’s going on the internet. This week, we will focus on the Grammys, the annual celebration of music. Do they hold any meaning for Gen Z? What happens when faves from different generations come together? Was it the year of women in music? And for our readers who are history buffs, you will note that it is particularly relevant to to be talking about Gen Z and music today, since February 9 marks the ...

TAKING CARE OF SELF-CARE

... "soft living," referring to a lifestyle that is as stress-free as possible and correlates nicely to what Cassandra revealed in our Great Re-Port on Work as 64% of Gen Zs selected “being free from stress,” when asked about what they consider important to their idea of success. - DOPAMINE DETOXING - Where does Gen Z go to learn how to take a break from social media? TikTok, of course! Gaining traction on TikTok, dopamine detox has, ironically, over 73M views. The idea is to try to source dopamine, or ...

THAT’S SO AESTHETIC

... Cassandra’s latest report is hereOn TikTok, the tag #aesthetic has over 246B views, filled with videos that go from #OOTD to compilations of clips and images that convey a specific vibe for young people to explore and delve into. In fact, Gen Zs are setting clear destinations in their stylistic voyages, as 61% agree that their favorite aesthetic changes often. The guidelines that define each of the aesthetics that Gen Z discovers become an opportunity. They’re using their aesthetic(s) to ...

LIFE IS A HIGHWAY

... attempt to resonate with Gen Z. Running mostly on streaming and social media, three videos portray people buying a car during important life milestones, such as getting a promotion or starting a family. Chief Product Officer Matthew Crawford has said that the overall goal for Cars.com is to become “an ongoing resource that consumers will engage with as a vehicle owner over time, not just once.” - SUBARU - Gen Z is going electric. With most Gen Zs saying they are considering EVs as their next car ...

The Joy of Discovery

... Cassandra’s latest report examining Gen Z, discovery, and InnovationAt the heart of Gen Z's current discovery journey lies the algorithm, the most powerful tool in their search for joy. People can now step into a perfectly curated bubble that will constantly serve tailored suggestions that align with their interests, values, and aspirations. This peak of convenience allowed for a younger generation that beyond aiming for “ease” reshaped the concept of innovation into a one that centered itself ...

NEW YEAR, Refocus on Work

... Happy New Year from all of us here at Cassandra! As we settle into a new work day, week and year, it is worth noting that 2024 is the year that Gen Zs will begin to outnumber Boomers in the workforce. Although they won’t make up the largest portion of workers until well into the 2040s, they’re already sparking conversations around what the future of the workplace may look like. Some companies are adopting innovative policies and practices to better align with Gen Z values. Let’s take a look at ...

Spilling the Tea

... Summertime DrinksFor the past two weeks, most parts of the country have been experiencing a heat wave, and thinking about all things that can help keep us cool. With this in mind, we turn our attention to Iced Tea. In Cassandra’s recent Food & Beverage Report, we learned that 57% of all Gen Z Trendsetters consumed Tea in the afternoon (compared to only 30% who report drinking coffee). Below, we look at some of the hot (pun intended!) tea trends we are seeing this summer. - HIIT the gym - First ...

DIVERSIFYING DENIM

... Just jean-ius denim updates Gen Z is currently reigniting a passion for denim, thanks, in part, to the resurgence of wide-legged and flared jeans. In a world where fashion trends are quick-moving and many times ephemeral, denim is an unwavering favorite within this generation. Whether embracing vintage aesthetics or championing sustainability initiatives, Gen Zs approach to denim elegantly intertwines nostalgia with a forward-looking mindset. Today, we take a look at the latest denim trends and ...

VIRAL NEWS: TIME TRAVELERS

... A peek into the topics buzzing at CassandraClosing the month with our weekly roundup of viral news. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. From a collective true crime investigation, passing through unexpected brand collaborations, and ending with some heartwarming surprises, this week is a prolific one! So, let’s not waste any more time and jump into this edition of Viral News! ...

DATING DIFFERENTLY

... Three steps helping Gen Z find love Whether benching, breadcrumbing, fireworking, or looking to DTR (define the relationship), current discourse suggests that the rise of situationships may be starting to define Gen Zs relationship status, hanging out somewhere in the gray between friends with benefits and committed coupledom. It could very well be the most complicated dating trend of 2023, but before we get all caught up in semantics, ahead, we explore Gen Zs other multifaceted approaches when ...