802 results for '"gen z"'
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THAT’S SO AESTHETIC

... Cassandra’s latest report is hereOn TikTok, the tag #aesthetic has over 246B views, filled with videos that go from #OOTD to compilations of clips and images that convey a specific vibe for young people to explore and delve into. In fact, Gen Zs are setting clear destinations in their stylistic voyages, as 61% agree that their favorite aesthetic changes often. The guidelines that define each of the aesthetics that Gen Z discovers become an opportunity. They’re using their aesthetic(s) to ...

LIFE IS A HIGHWAY

... attempt to resonate with Gen Z. Running mostly on streaming and social media, three videos portray people buying a car during important life milestones, such as getting a promotion or starting a family. Chief Product Officer Matthew Crawford has said that the overall goal for Cars.com is to become “an ongoing resource that consumers will engage with as a vehicle owner over time, not just once.” - SUBARU - Gen Z is going electric. With most Gen Zs saying they are considering EVs as their next car ...

VIRAL NEWS: SUPER BOWL LVIII MOVIE TRAILERS

... A peek into the topics buzzing at CassandraFriday is here! And with it our weekly recap of what’s going on the internet. This week, we will focus on the Grammys, the annual celebration of music. Do they hold any meaning for Gen Z? What happens when faves from different generations come together? Was it the year of women in music? And for our readers who are history buffs, you will note that it is particularly relevant to to be talking about Gen Z and music today, since February 9 marks the ...

NEW YEAR, Refocus on Work

... Happy New Year from all of us here at Cassandra! As we settle into a new work day, week and year, it is worth noting that 2024 is the year that Gen Zs will begin to outnumber Boomers in the workforce. Although they won’t make up the largest portion of workers until well into the 2040s, they’re already sparking conversations around what the future of the workplace may look like. Some companies are adopting innovative policies and practices to better align with Gen Z values. Let’s take a look at ...

The Joy of Discovery

... Cassandra’s latest report examining Gen Z, discovery, and InnovationAt the heart of Gen Z's current discovery journey lies the algorithm, the most powerful tool in their search for joy. People can now step into a perfectly curated bubble that will constantly serve tailored suggestions that align with their interests, values, and aspirations. This peak of convenience allowed for a younger generation that beyond aiming for “ease” reshaped the concept of innovation into a one that centered itself ...

DATING DIFFERENTLY

... Three steps helping Gen Z find love Whether benching, breadcrumbing, fireworking, or looking to DTR (define the relationship), current discourse suggests that the rise of situationships may be starting to define Gen Zs relationship status, hanging out somewhere in the gray between friends with benefits and committed coupledom. It could very well be the most complicated dating trend of 2023, but before we get all caught up in semantics, ahead, we explore Gen Zs other multifaceted approaches when ...

TAX DAY TOOL$

... TAX SEASON GETS A GEN Z REVAMP April 18th is upon us, and unless you’re celebrating an extension, today is Tax Day. And unfortunately many Millennials and Gen Zs say they actually don't know how to file taxes, which is made even more confusing when juggling a side hustle(s) and all the 1099s that come with them. However, some brands are stepping in to teach some much needed financial literacy. So today, we’re looking at how a few brands (most within the financial sector but one that very much ...

DIVERSIFYING DENIM

... Just jean-ius denim updates Gen Z is currently reigniting a passion for denim, thanks, in part, to the resurgence of wide-legged and flared jeans. In a world where fashion trends are quick-moving and many times ephemeral, denim is an unwavering favorite within this generation. Whether embracing vintage aesthetics or championing sustainability initiatives, Gen Zs approach to denim elegantly intertwines nostalgia with a forward-looking mindset. Today, we take a look at the latest denim trends and ...

Spilling the Tea

... Summertime DrinksFor the past two weeks, most parts of the country have been experiencing a heat wave, and thinking about all things that can help keep us cool. With this in mind, we turn our attention to Iced Tea. In Cassandra’s recent Food & Beverage Report, we learned that 57% of all Gen Z Trendsetters consumed Tea in the afternoon (compared to only 30% who report drinking coffee). Below, we look at some of the hot (pun intended!) tea trends we are seeing this summer. - HIIT the gym - First ...