TRICK OR TREAT! Oct 24, 2023 ... Helping you have a Bootastic time this Halloween Halloween is no longer just about ghosts and goblins; with Halloween spending predicted to reach $12.2B this year, Gen Z continues to elevate the holiday with the most coveted pop culture inspired costumes dripping with rizz, killer social media content, and haunted hashtags. It's also a creative playground where brands are scaring up innovative campaigns. So, join us on this eerie journey as we unearth what's lurking in the shadows and ...
Mobile-First for Finance May 21, 2024 ... Mobile Banking, Early Retirement, and the Great Wealth TransferLong gone are the days of paper statements and waiting in line. We dive into how Gen Z is simplifying their finances with mobile banking and investment apps, all while trying to stay one step ahead of the future. - “Quiet Life” Travel - According to Pinterest’s Summer 2024 Travel Report, while some travelers continue to seek adventures others are looking for quieter, more relaxed trips. Among Pinterest users, searches for “quiet ...
Presidents' Day Travel Feb 15, 2024 ... , are evolving. Ahead, we explore how the decelerating diamond industry is seeking new avenues to engage Gen Z consumers. ...
VIRAL NEWS: #BEDPARTY, WGA STRIKE, & THE MET GALA May 05, 2023 ... A peek into the topics buzzing at CassandraThe first Friday of the month is here to remind us all that it's time to talk about the most relevant internet news in the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant issues Gen Z can't stop discussing. In this edition, we'll tackle the viral TikTok trend for College Decision Day, the interesting conversation about the future of entertainment, and the highs and lows of this year's ...
FASH-IN Jul 10, 2023 ... Gen Zs ‘core’ looks for Summer As uncovered in Cassandra’s latest report That's So Aesthetic, 55% of Gen Z consider clothing the most important aspect of their aesthetic. It's no surprise then that young people are planning their summer wardrobes and considering which statement pieces or trends to include. From the latest must-have item in the Barbiecore aesthetic to the Mermaidcore look making a splash, fashion has evolved to a new level for this generation. Read below to learn what’s on the ...
VIRAL NEWS: NAME A WOMAN, DROPOUT, & COLOR OF THE YEAR Dec 15, 2023 ... A peek into the topics buzzing at CassandraWith the end of the week finally here, it's time to review the most talked-about internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the issues Gen Z can't stop discussing. Today, we're dissecting the newest TikTok trend, analyzing an upcoming streaming service, and color coordinating with Pantone— all this and more in this week's edition of Viral News. - name a woman - New trends ...
LET’S GET OUR PROM ON May 02, 2023 ... reclaimed fashion thanks to local Prom Projects highlighting once again how Gen Z is just being, well, Zs. With the PROMise of our #FYPs set to blow up with tags of #promposal2023, #prom, and #GRWM videos leading up to the grand entrance on a special evening, let's look at how brands are playing in the Prom space with some other ‘prom projects’ that have caught our eye so far this year. - PROM YOUR WAY - Celebrating Prom Season with a new campaign tapping into the emotional aspect of celebrating prom ...
VIRAL NEWS: SWIFT(Y) MATH, ELMO’S CHECK IN & THE FUTURE OF AI REGULATION Feb 02, 2024 ... a peek into the topics buzzing at CassandraHow is it already the last Friday of January, 2024? We’re back with our weekly recap of viral news, capturing the pulse of trending news that has Gen Z buzzing. This week, we’ll talk about Barbie Oscar nominations (or lack thereof), Gen Z’s accelerated aging, and MrBeast’s recent earnings from X. Let’s dive in! ...
HAPPY QUITTER’S DAY Jan 12, 2023 ... No quiet quitting hereTomorrow marks Quitter’s Day. Before you alert HR about an imminent influx of resignations, take a deep breath and understand that this movement has nothing to do with the Gen Z “quiet quitting” trend. Rather, Quitter’s Day, which falls annually on the second Friday in January, is the day people are most likely to abandon their New Year’s resolutions. Today we’re taking a look at how brands are encouraging their fans to stick to their grand ambitions for 2023. - CHIPOTLE ...