802 results for '"gen z"'
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TRICK OR TREAT!

... Helping you have a Bootastic time this Halloween Halloween is no longer just about ghosts and goblins; with Halloween spending predicted to reach $12.2B this year, Gen Z continues to elevate the holiday with the most coveted pop culture inspired costumes dripping with rizz, killer social media content, and haunted hashtags. It's also a creative playground where brands are scaring up innovative campaigns. So, join us on this eerie journey as we unearth what's lurking in the shadows and ...

VIRAL NEWS: NAME A WOMAN, DROPOUT, & COLOR OF THE YEAR

... A peek into the topics buzzing at CassandraWith the end of the week finally here, it's time to review the most talked-about internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the issues Gen Z can't stop discussing. Today, we're dissecting the newest TikTok trend, analyzing an upcoming streaming service, and color coordinating with Pantone— all this and more in this week's edition of Viral News. - name a woman - New trends ...

GOOD GETTERS

... The Gen Z Power of Volunteerism Volunteering is a selfless and often joyful act, and as Cassandra reported in its Sustainability Report, 1 in 3 Gen Zs volunteer alongside 2 in 3 trendsetters to demonstrate what they stand for and consider valuable. Offering time to a fitting cause helps solidify a sense of community while reinforcing that there is hope and positive momentum through our help. It also provides self-improvement opportunities by learning new skills, meeting new people, and gaining ...

FASH-IN

... Gen Zs ‘core’ looks for Summer As uncovered in Cassandra’s latest report That's So Aesthetic, 55% of Gen Z consider clothing the most important aspect of their aesthetic. It's no surprise then that young people are planning their summer wardrobes and considering which statement pieces or trends to include. From the latest must-have item in the Barbiecore aesthetic to the Mermaidcore look making a splash, fashion has evolved to a new level for this generation. Read below to learn what’s on the ...

VIRAL NEWS: #BEDPARTY, WGA STRIKE, & THE MET GALA

... A peek into the topics buzzing at CassandraThe first Friday of the month is here to remind us all that it's time to talk about the most relevant internet news in the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant issues Gen Z can't stop discussing. In this edition, we'll tackle the viral TikTok trend for College Decision Day, the interesting conversation about the future of entertainment, and the highs and lows of this year's ...

LET’S GET OUR PROM ON

... reclaimed fashion thanks to local Prom Projects highlighting once again how Gen Z is just being, well, Zs. With the PROMise of our #FYPs set to blow up with tags of #promposal2023, #prom, and #GRWM videos leading up to the grand entrance on a special evening, let's look at how brands are playing in the Prom space with some other ‘prom projects’ that have caught our eye so far this year. - PROM YOUR WAY - Celebrating Prom Season with a new campaign tapping into the emotional aspect of celebrating prom ...

Let’s Play

... happiness. - scrabble together - Scrabble Together was released in Europe earlier this month as a less intimidating version of the game that launched nearly 75 years ago. The team at Scrabble set out to create a more inclusive game that would bring people together. While the game has not yet been released in the U.S., Gen Z has particularly raised interest in this type of game, and will be interesting to see if the U.S. side of the Scrabble team give in to demands and introduce this new version across ...