ACCEPT & RESPECT Apr 06, 2023 ... Gen Zs Celebrating Diversity Month Here at Cassandra, we’ve seen that 47% of Gen Z are the most diverse generation compared to their older counterparts. Yet, 50% of Gen Alpha are gearing up to be a diverse majority generation for the first time. Religion is often a dimension for diversity that doesn’t get much attention in today's polarizing landscape - which makes sense as studies suggest that 34% of Gen Z are religiously unaffiliated. However, although today’s youth has had entirely different ...
VIRAL NEWS: SWIFT(Y) MATH, ELMO’S CHECK IN & THE FUTURE OF AI REGULATION Feb 02, 2024 ... a peek into the topics buzzing at CassandraHow is it already the last Friday of January, 2024? We’re back with our weekly recap of viral news, capturing the pulse of trending news that has Gen Z buzzing. This week, we’ll talk about Barbie Oscar nominations (or lack thereof), Gen Z’s accelerated aging, and MrBeast’s recent earnings from X. Let’s dive in! ...
Let’s Play May 01, 2024 ... happiness. - scrabble together - Scrabble Together was released in Europe earlier this month as a less intimidating version of the game that launched nearly 75 years ago. The team at Scrabble set out to create a more inclusive game that would bring people together. While the game has not yet been released in the U.S., Gen Z has particularly raised interest in this type of game, and will be interesting to see if the U.S. side of the Scrabble team give in to demands and introduce this new version across ...
VIRAL NEWS: NAME A WOMAN, DROPOUT, & COLOR OF THE YEAR Dec 15, 2023 ... A peek into the topics buzzing at CassandraWith the end of the week finally here, it's time to review the most talked-about internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the issues Gen Z can't stop discussing. Today, we're dissecting the newest TikTok trend, analyzing an upcoming streaming service, and color coordinating with Pantone— all this and more in this week's edition of Viral News. - name a woman - New trends ...
TRICK OR TREAT! Oct 24, 2023 ... Helping you have a Bootastic time this Halloween Halloween is no longer just about ghosts and goblins; with Halloween spending predicted to reach $12.2B this year, Gen Z continues to elevate the holiday with the most coveted pop culture inspired costumes dripping with rizz, killer social media content, and haunted hashtags. It's also a creative playground where brands are scaring up innovative campaigns. So, join us on this eerie journey as we unearth what's lurking in the shadows and ...
Summer Sun Care May 23, 2024 ... Luxurious SPF, Eco-Friendly Options, and Skin BenefitsAs the sun graces us with its warmth, it’s time to embrace the season of beach trips, ice cream parties, and outdoor fun. But before we head out on any adventures, we can’t forget the importance of taking care of our skin in the summer. Today, let’s check out the latest in sun care: - Goth at the Met Gala - Gen Z influencer Emma Chamberlain made a striking appearance at the 2024 Met Gala, wearing a custom dark brown lace Jean Paul Gaultier ...
Shaping Futures Apr 25, 2024 ... growth, today’s teens are eyeing social media as their professional arena. Cassandra’s Bringing Culture Into Focus reports that 1 in 2 of India’s Gen Z would rather be a social media influencer than have a corporate job. Morning Consult confirms that 57% of GenZ note they’d be an influencer if given the opportunity - calling out money, flexibility and fun as some of the most appealing attributes of an influencer gig ...
Banning TikTok? Apr 01, 2024 ... content creators. Cassandra recently spoke to several Gen Z TikTok creators to gauge their feelings about the current situation and potential ban. - Britt Works on her Resume - Brittany, whose channel boasts over 3 million followers and focuses primarily on unboxing colorful phone cases, tearfully confessed to Cassandra, "What am I supposed to do? Get a job?!?!" - Chad Heads Back to the Gym - Fitness guru Chad, has amassed over 1.5 million followers in the past 9 months with his gravity-defying ...
GOOD GETTERS Apr 24, 2023 ... The Gen Z Power of Volunteerism Volunteering is a selfless and often joyful act, and as Cassandra reported in its Sustainability Report, 1 in 3 Gen Zs volunteer alongside 2 in 3 trendsetters to demonstrate what they stand for and consider valuable. Offering time to a fitting cause helps solidify a sense of community while reinforcing that there is hope and positive momentum through our help. It also provides self-improvement opportunities by learning new skills, meeting new people, and gaining ...