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VIRAL NEWS: NAME A WOMAN, DROPOUT, & COLOR OF THE YEAR

A peek into the topics buzzing at Cassandra

With the end of the week finally here, it's time to review the most talked-about internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the issues Gen Z can't stop discussing. Today, we're dissecting the newest TikTok trend, analyzing an upcoming streaming service, and color coordinating with Pantone— all this and more in this week's edition of Viral News.

NAME A WOMAN

New trends happen every day in the clock app, but this week one in particular has been taking over TikTok. Inspired by an episode of the popular show “Billy on the streets” hosted by comedian Billy Eichner, the prompt is to ask someone out of the blue to “name a woman, any woman” and see what happens. In the viral clip from 2018 people in the streets would blank out completely, but the revival of the trend is now being used to test —or celebrate— relationships, measure what’s in the general forefront of collective consciousness and even serve as an opportunity to promote a film reaching over 170 million views in the #nameawoman tag.

NAME A WOMAN

New trends happen every day in the clock app, but this week one in particular has been taking over TikTok. Inspired by an episode of the popular show “Billy on the streets” hosted by comedian Billy Eichner, the prompt is to ask someone out of the blue to “name a woman, any woman” and see what happens. In the viral clip from 2018 people in the streets would blank out completely, but the revival of the trend is now being used to test —or celebrate— relationships, measure what’s in the general forefront of collective consciousness and even serve as an opportunity to promote a film reaching over 170 million views in the #nameawoman tag.

DROPOUT IS A GEN Z FAVE

At this point in time, streaming services boast subscriber numbers that could populate entire nations. Therefore, it's rather unusual—and somewhat refreshing—to witness how an organic endeavor like Dropout is exceeding everyone's expectations. Despite being dropped by ICN in 2020, the company formerly known as CollegeHumor rebranded a couple of months ago, adopting the name of their streaming service, which currently produces only seven shows. The secret to their success lies in their massive reach achieved by sharing clips on TikTok and focusing on specific niches such as Dungeons & Dragons, Comedy, Nerd culture, and Improv.

DROPOUT IS A GEN Z FAVE

At this point in time, streaming services boast subscriber numbers that could populate entire nations. Therefore, it's rather unusual—and somewhat refreshing—to witness how an organic endeavor like Dropout is exceeding everyone's expectations. Despite being dropped by ICN in 2020, the company formerly known as CollegeHumor rebranded a couple of months ago, adopting the name of their streaming service, which currently produces only seven shows. The secret to their success lies in their massive reach achieved by sharing clips on TikTok and focusing on specific niches such as Dungeons & Dragons, Comedy, Nerd culture, and Improv.

COLOR OF THE YEAR FUZZ

Pantone just unveiled its highly anticipated 2024 color of the year: Peach Fuzz. Described as "gentle," "velvety," "contemporary," and "nurturing" in the company's press release, this hue epitomizes versatility and warmth. Chosen by trend forecasters who traverse the globe, immersing themselves in fashion and design trends, Peach Fuzz marks the impressive 25th iteration of this program. The tagline of this year's selection is "Embrace the Warmth," and even though it's already being seen in various decor items, tech devices, and other aesthetic elements, some have shared their reservations about the color because of its closeness to caucasian skin, neutrality, and softness in a time that many think society needs more bold statements. Will this shade dominate the new year's color palette?

COLOR OF THE YEAR FUZZ

Pantone just unveiled its highly anticipated 2024 color of the year: Peach Fuzz. Described as "gentle," "velvety," "contemporary," and "nurturing" in the company's press release, this hue epitomizes versatility and warmth. Chosen by trend forecasters who traverse the globe, immersing themselves in fashion and design trends, Peach Fuzz marks the impressive 25th iteration of this program. The tagline of this year's selection is "Embrace the Warmth," and even though it's already being seen in various decor items, tech devices, and other aesthetic elements, some have shared their reservations about the color because of its closeness to caucasian skin, neutrality, and softness in a time that many think society needs more bold statements. Will this shade dominate the new year's color palette?