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COLLEGE COMMITMENT RITUALS

... college admissions. - #BEDPARTY - As discussed in a recent TWIVN, the bed party trend initially caught on in 2020, when graduating seniors weren’t free to gather in person to celebrate their school choice due to lockdown. The trend continues and outgoing high school students are taking it to new levels, where on Tiktok, the viral hashtag #BedParty has nearly 12M views that depict college-bound high school seniors celebrating their chosen schools. In essence, it’s a party that your friends and family ...

RESPECT YOUR ELDERS

... , and is certainly catching on. With over 39.7M views on TikTok, The trending grandmillennial design aesthetic features vintage-inspired prints like florals with pastel colors, as well as traditional-style decor elements like skirted tables, floral wallpaper, ruffles, pleats, and more. Millennials and Gen Zs are reclaiming these design aspects and revamping them with modern features.— Christina, 29, VA (Cassandra Collective) - AROUND THE WORLD, AT 80 - Long-term friends and octogenarians Ellie ...

ON YOUR MARK, GET SET, WALK!

... , FL (Casandra Collective) - TEENS TO TRAILS - Building community through collaboration and shared outdoor play, Teens to Trails works with schools in Maine to build meaningful relationships between students, adults, and the natural world while sharing fun outdoor experiences. The organization provides adult and student leaders who are interested in spending more time outdoors, making friends, and learning new skills with the training, financial support, and reliable resources they need to start ...

SUPPORTIVE SIBS

... Siblings share their stories Siblings, at times, are our best friends and sometimes, they can be our worst enemies. In honor of celebrating the bond between siblings, every year, April 10 is celebrated as Siblings Day in parts of the world. In the United States 'National Siblings Day' is recognized by 49 states but has not yet been declared a federal holiday. However, awareness of this occasion is growing, especially through social media, where many, including celebs, take to TikTok and Insta ...

DATING DIFFERENTLY

... Three steps helping Gen Z find love Whether benching, breadcrumbing, fireworking, or looking to DTR (define the relationship), current discourse suggests that the rise of situationships may be starting to define Gen Zs relationship status, hanging out somewhere in the gray between friends with benefits and committed coupledom. It could very well be the most complicated dating trend of 2023, but before we get all caught up in semantics, ahead, we explore Gen Zs other multifaceted approaches when ...

TikTok Is the New Michelin Guide

... quickly shot to the top of TikTok’s own food chain. The account, which is co-run by childhood friends Maeghan Radice and Audrey Jongens, has garnered more than 400,000 followers and 18 million likes on the app. While their on-camera personalities are akin to an exaggerated “mean girl”-esque stereotype, the two are consummate professionals when it comes to their work. By taking advantage of the controversy the account generates, Radice and Jongen have managed to create a unique online presence, with ...

SANTA IN THE METAVERSE

... with the experiential e-commerce platform Obsess to build out the concept, which is available directly on Tilbury’s website. Users can design their own avatars, right down to skin tone, hair color, and body type; they can also try on and buy makeup from the holiday collection – and a “shop with friends” option allows consumers to recreate the experience of IRL shopping with loved ones, online. There’s also an NFT component that will offer access to exclusive product and beauty experiences. ...