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Let’s Play

... , we share a few marketplace examples from this report. - snapchat's latest campaign - Snapchat ‘s most recent campaign highlights the importance of real connections with others, over more “friends” on social media. Snap dubs itself a camera company since “Snapchat opens to a camera, and not a feed of content, so we can share our perspective easily with those who matter most to us.” With this ad we see a push for creating further, unfettered, and genuine connections with others that lead to joy and ...

CONSIDER ME INFLUENCED

... Cassandra’s latest report is hereIn recent years, 52% of global Gen Zs have become MORE interested in social media influencers, and today, it’s clear that the influencer scene is not just a passing trend. It has evolved into three key influencer types, and each plays a different role in the lives of young people.While one group has the ability to reach the masses with one post, thus helping with brand and product discovery, another group will have earned greater trust and can influence actual ...

Mental Health Awareness Month

... Navigating Mental Health in the Digital AgeMay is Mental Health Awareness Month! While individuals of all ages face struggles with their mental health, children today are confronted with unique challenges due to growing up with smartphones and social media. From parent-driven initiatives to proposed legislation, let’s dive into the ways people are advocating for the mental health of children: - mother’s day or grandmothers day - A debate on TIkTok has surfaced - should we celebrate young ...

Summer Sun Care

... looking at a magazine featuring a celebrity in Kiss style makeup who then emerges in real life to offer the teens the palette. The reaction from goth subculture on social media has not been completely positive and the “corpse paint purists” are not thrilled about typical beauty influencers getting their hands on the makeup. The ad was called “lazy” and said to be perpetuating "every single possible alternative metalhead stereotype", according to Business Insider. ...

Rethinking Daylight Savings

... …and Other ThingsEvery year, we disrupt our sleep patterns and change our clocks (Spring Forward! Fall Behind!). This year, it got us thinking about other aspects of life that are being questioned. Let’s dive in. - Naomi Osaka - This tennis superstar is a force to be reckoned with, both on and off the court. Not only is she a two-time Grand Slam champion, but she's also a vocal advocate for mental health awareness and racial justice. Her powerful use of social media platforms and her courage to ...

Cosmic Collabs

... coach Kim Mulkey, and social media users, the Los Angeles Times made significant edits to a column that sparked heated discussions. The column, originally published ahead of LSU's game against UCLA, faced criticism for its sexist and derogatory language toward the LSU team. Mulkey, defending her players, called out the offensive remarks and emphasized the need to protect young athletes from hurtful narratives. The LA Times responded by editing out the unsavory comments off the column and the ...

PARENTAL ADVISORY

... The pros and cons of dialing up the parent squad Whether they’re impersonating their kids or joking about the exhausting, chaotic, and totally magical experience of looking after their little humans, as uncovered in Cassandra’s recent Parents On Board report, 64% of Millennial parents tell us that parenting content on social media helps them feel more supported. In fact, 69% of moms are specifically leaning into their “digital village” because valuable conversations about parenting are ...

VIRAL NEWS: LIZZO’S LABOR DISPUTE, CARDI B, & HUMAN BEARS

... suit. Visitor numbers at Hangzhou Zoo have gone up by 30% to around 20k a day since a video of the Malayan Sun bear named Angela became a trending topic on Chinese social media over the weekend. However, the Zoo subsequently made a statement across social media appearing to deny the accusations."Some people think I stand like a person," the statement, which was written from the animal's perspective, read. "It seems you don't understand me very well," it continued. The zoo's statement was widely ...