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Summer Sun Care

... looking at a magazine featuring a celebrity in Kiss style makeup who then emerges in real life to offer the teens the palette. The reaction from goth subculture on social media has not been completely positive and the “corpse paint purists” are not thrilled about typical beauty influencers getting their hands on the makeup. The ad was called “lazy” and said to be perpetuating "every single possible alternative metalhead stereotype", according to Business Insider. ...

Mental Health Awareness Month

... Navigating Mental Health in the Digital AgeMay is Mental Health Awareness Month! While individuals of all ages face struggles with their mental health, children today are confronted with unique challenges due to growing up with smartphones and social media. From parent-driven initiatives to proposed legislation, let’s dive into the ways people are advocating for the mental health of children: - mother’s day or grandmothers day - A debate on TIkTok has surfaced - should we celebrate young ...

TRICK OR TREAT!

... Helping you have a Bootastic time this Halloween Halloween is no longer just about ghosts and goblins; with Halloween spending predicted to reach $12.2B this year, Gen Z continues to elevate the holiday with the most coveted pop culture inspired costumes dripping with rizz, killer social media content, and haunted hashtags. It's also a creative playground where brands are scaring up innovative campaigns. So, join us on this eerie journey as we unearth what's lurking in the shadows and ...

Cosmic Collabs

... coach Kim Mulkey, and social media users, the Los Angeles Times made significant edits to a column that sparked heated discussions. The column, originally published ahead of LSU's game against UCLA, faced criticism for its sexist and derogatory language toward the LSU team. Mulkey, defending her players, called out the offensive remarks and emphasized the need to protect young athletes from hurtful narratives. The LA Times responded by editing out the unsavory comments off the column and the ...

Rethinking Daylight Savings

... …and Other ThingsEvery year, we disrupt our sleep patterns and change our clocks (Spring Forward! Fall Behind!). This year, it got us thinking about other aspects of life that are being questioned. Let’s dive in. - Naomi Osaka - This tennis superstar is a force to be reckoned with, both on and off the court. Not only is she a two-time Grand Slam champion, but she's also a vocal advocate for mental health awareness and racial justice. Her powerful use of social media platforms and her courage to ...

CONSIDER ME INFLUENCED

... Cassandra’s latest report is hereIn recent years, 52% of global Gen Zs have become MORE interested in social media influencers, and today, it’s clear that the influencer scene is not just a passing trend. It has evolved into three key influencer types, and each plays a different role in the lives of young people.While one group has the ability to reach the masses with one post, thus helping with brand and product discovery, another group will have earned greater trust and can influence actual ...

VIRAL NEWS: ALL THINGS MARCH MADNESS

... in the beauty industry. The brands partnered with creators in the space to showcase the delightfully dark collection and even though some metal heads were not on board, overall the hilarious collaboration seems to be a hit for Gen Zs. - KEVIN BACON GOES TO PROM - In an incredibly heartwarming moment, actor Kevin Bacon surprised students at Payson High School, where the iconic movie "Footloose" was filmed. Students had been campaigning for Bacon to attend their prom on social media using ...

Highlights from SXSW 2024

... shocked the sports world with a crazy wager. In 2022, he bet $5 million on the Bengals to win the Super Bowl again the LA Rams, which did not happen. - Women’s March Madness - Anticipation around the women’s March Madness tournament is at an all time high, in part due to the excitement surrounding Iowa’s Caitlin Clark. This season, Clark’s performance contributed to recording breaking attendance for NCAA women’s basketball. Social media has also contributed to promoting storylines of certain players ...