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VIRAL (TECH) NEWS: DRONES, THREADS, AUTHORS & AI

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time to talk about the most relevant internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the issues Gen Z can't stop discussing online. This week we'll take the techy route and talk about all the different battles happening on the various fronts of technology, from AI to drones to the arrival of a new social media platform. This is a viral news edition ...

SINK YOUR TEETH INTO THIS

... be cautious of DIY dental hacks that offer quick fixes or dramatic results, as they may do more harm than good. However, a TikTok trend with over 635M views suggests forgoing dental visits and attempting at-home treatments using everyday household items. One such practice gaining attention is oil pulling, an ancient Indian tradition involving swishing sesame or coconut oil in the mouth for 15 minutes daily and then spitting it out. It's believed to offer various health benefits, including teeth ...

DESIGNER DISPENSARIES

... transactions. Merging a meticulous eye for aesthetics with a dedication to delivering top-tier products, designer dispensaries offer an elevated and immersive journey for both cannabis aficionados and newcomers. Here, we explore three such establishments where creativity intertwines seamlessly with cannabis culture. - GREEN QWEEN - Green Qween, operated by and for the LGBTQ+ community, shows that people are willing to travel for an experience that aligns with their values. Situated in downtown Los Angeles ...

Highlights from SXSW 2024

... shocked the sports world with a crazy wager. In 2022, he bet $5 million on the Bengals to win the Super Bowl again the LA Rams, which did not happen. - Women’s March Madness - Anticipation around the women’s March Madness tournament is at an all time high, in part due to the excitement surrounding Iowa’s Caitlin Clark. This season, Clark’s performance contributed to recording breaking attendance for NCAA women’s basketball. Social media has also contributed to promoting storylines of certain players ...

REALITY GETS A MAKEOVER

... What Gen Z really thinks about Metaverse Beauty Week Although March’s Metaverse Fashion Week received a lukewarm turnout, that hasn’t stopped other consumer goods from experimenting and potentially capitalizing on the reach that the Metaverse has promised. This week's Metaverse Beauty Week, hosted on immersive social platforms Decentraland, Roblox, and Spatial, is a first-of-its-kind event to showcase retailers and cosmetic brands through virtual experiences for beauty-loving techies. What do ...

LUXURY BRANDS DESIGNING FOR GEN Z

... New-era brand experiences In Cassandra’s most recent report, The September Issue - Luxury Edition, by 2035, we shared that Gen Z will make up 40% of the luxury market. But, even now, they’re having an impact. With 65% agreeing that luxury is about limited-edition products/experiences, luxury fashion houses are taking note. So today, we look at some luxury brands that are taking Gen Z, and their expectations, seriously and are making a prestigious play for them. - KARL LAGERFELD JEANS - In an ...

VIRAL NEWS: GEN Z DETECTIVES, BAD BUNNY, BRITNEY, AND TAY TAY

... Z detectives, who are now revisiting one of her iconic music videos, "Everytime," and reinterpreting it as a tale of that painful moment in her life —and how poorly JT handled it. Also, the excerpt has sparked a conversation about how even though abortion is repeatedly beneficial for men, we rarely see any advocacy from them to stand up for reproductive rights. - BAD BUNNY'S NEW ALBUM AND KENDALL JENNER - In the latest episode of the "Every Relationship Could Be Just PR" Gen Z saga, Bad Bunny ...

Spilling the Tea

... Summertime DrinksFor the past two weeks, most parts of the country have been experiencing a heat wave, and thinking about all things that can help keep us cool. With this in mind, we turn our attention to Iced Tea. In Cassandra’s recent Food & Beverage Report, we learned that 57% of all Gen Z Trendsetters consumed Tea in the afternoon (compared to only 30% who report drinking coffee). Below, we look at some of the hot (pun intended!) tea trends we are seeing this summer. - HIIT the gym - First ...

Scoop Up the Fun

... Summertime DrinksFor the past two weeks, most parts of the country have been experiencing a heat wave, and thinking about all things that can help keep us cool. With this in mind, we turn our attention to Iced Tea. In Cassandra’s recent Food & Beverage Report, we learned that 57% of all Gen Z Trendsetters consumed Tea in the afternoon (compared to only 30% who report drinking coffee). Below, we look at some of the hot (pun intended!) tea trends we are seeing this summer. ...