PARENTS ON BOARD Apr 27, 2023 ... Cassandra’s Latest on Parents!In Cassandra’s upcoming report, Parents on Board, we dig deeper into the democratic family dynamic of Millennial parents and their Gen Alpha children. When it comes to purchase decisions, we’ve uncovered that their choices and voices behavior is very much a two-way street. - Collaborative Purchasing of Millennial Parents & Their Gen Alpha Children - It seems like only yesterday, parents were fastening their Millennial children into car seats and putting those ...
BAT THOSE LASHES Jan 29, 2024 ... CRUNCHY CLOUDS OF CANDYIf you haven't jumped on the freeze-dried candy bandwagon yet, you're missing out on the latest and coolest treat capturing the taste buds of Generation Z and Generation Alpha. Move over traditional sweets – freeze-dried candy or fruit is here to redefine snacking. Gone are the days of chewy squares and sticky fingers. Freeze-drying blasts the moisture outta your fave treats, leaving behind light, airy, flavor-bombs that practically melt on your tongue with a satisfying ...
NO TO H2O Jan 23, 2023 ... for 23% of the personal care market in the U.S., and waterless cosmetics sales are predicted to grow by 13.3% by 2031. Ahead, three innovative brands who are making it easy to go water-free. - EVOLVETOGETHER - Evolvetogether is a sustainable lifestyle brand that became best known for their face masks during the height of the pandemic, but they also have a whole lineup of innovative waterless personal care products. Their Coconut Powder Face Wash, for instance, looks like ordinary baby powder in ...
REALITY GETS A MAKEOVER Jun 14, 2023 ... of a virtual beauty week where you can virtually try on makeup in the metaverse.” Up until the day of launch, the official website didn't seem to hold many answers either, with Melissa (23) telling us, “I still don't feel like I understand what will be offered at this event. It seems like there will be products for sale, but I don't feel like I know for sure what's different about this event compared to ordinary online shopping.” - THERE’S ROOM FOR GROWTH - Although there seemed to be a general ...
LET’S TAKE THIS OUTSIDE Mar 22, 2023 ... goals once again this year, so today we’re outlining communities who have taken note. And read more about how Millennial parents are helping their Gen Alpha kids explore the great outdoors in Cassandra’s Travel Bulletin. - MANHATTAN’S FIRST BEACH - For New Yorkers unable to score even a sliver of a share of a Hamptons rental for the summer, two new beaches are slated to open in the city. The first, on the Hudson River, will be ready this summer and offers a kayak launch and a place to lounge with a ...
GEN ALPHA MAKES ITS MARK ON RETAIL Mar 09, 2023 ... Brands recognizing the influence of our youngest consumersGen Alphas have been in control of their identity from a very early age- learning about brands and seeing what trends are out there, and as uncovered in Cassandra’s Gen Alpha - Generation Infinite report, alpha parents couldn't agree more, with 88% concurring that their children's opinion counts when it comes to clothing, and 75% recognizing that their children's opinion counts when it comes to personal care products. With that said, as ...
BACK-TO-SCHOOL AESTHETICS Aug 10, 2023 ... The latest on campus cool looks What one’s back-to-school aesthetic signals plays a significant role in capturing the attention of incoming students, reflecting current trends, and creating emotional connections In fact, 71% of Gen Zs tell us that they are MORE likely to buy a product for back-to-school that they’ve seen on social media, and searches for inspo on TikTok alone amongst the #backtoschool, #backtoschoolclothinghaul, and #schoolsupplies videos are collectively garnering over 28B ...
BRINGING CULTURE INTO FOCUS - SNAPSHOTS FROM AROUND THE GLOBE Jul 27, 2023 ... to focus to make sense of the world.In this month's report, Cassandra opens the aperture on Global Gen Zs and focuses on what this post-global context means for culture, business, and society worldwide. Here, we share a sneak peek of the report by spotlighting three emerging Gen Z & Alpha powerhouses making their mark locally, glocally, and globally. - YULEUM, SOUTH KOREA HIP-HOP MUSICIAN - Seventy of South Korean Gen Zs say they can’t live without music, and K-Pop is one of the country’s most ...
ALPHAS MAKING A BIG DIFFERENCE Jun 08, 2023 ... - including ocean plastics and cotton fabric scraps. The organization also functions as a social enterprise, giving a portion of every sale to causes that support clean waterways. - SIYONA VIKRAM: LITTLE MIND CHATS - The podcast: Little Mind Chats, is a current affairs show for kids - by kids, featuring themed seasons on topics such as education and health. Founded by 11-year-old Bangalore-based, award-winning podcaster and newscaster Siyona Vikaram, the podcast's format takes a news, views, and ...
THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION Jan 30, 2024 ... vertical and how they have changed since the first time we talked about them. These are a few of the brands that are resonating with our drivers: - QUEEN COSMETICS + TIKTOK SHOP - Latina-owned beauty brand, Queen Cosmetics, has seen significant growth and audience reach by utilizing TikTok Shop and Shop Ads. TikTok Shop is Queen Cosmetics’ #1 sales platform, targeting women ages 18-44. Their dynamic and interactive TikTok Shop Ads are shoppable in-feed and drive traffic to their Shop and LIVE shopping ...