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HAPPY QUITTER’S DAY

... No quiet quitting hereTomorrow marks Quitter’s Day. Before you alert HR about an imminent influx of resignations, take a deep breath and understand that this movement has nothing to do with the Gen Z “quiet quitting” trend. Rather, Quitter’s Day, which falls annually on the second Friday in January, is the day people are most likely to abandon their New Year’s resolutions. Today we’re taking a look at how brands are encouraging their fans to stick to their grand ambitions for 2023. - CHIPOTLE ...

VIRAL NEWS: PEOPLE CARE ABOUT THE GLOBES?, THE B FILES, & GWEN STEFANI

... a peek into topics buzzing at Cassandra this week.Cassandra wishes you all a Lucky Friday the 13th. Meanwhile, culture moves fast, so we at Cassandra keep an eye out for the most relevant matters young people can't stop talking about. This week, we'll talk about the fun night at the Golden Globes, discuss some of the reactions to "The Biden Files, " and finally, we'll touch on the circus around Gwen Stefani's cultural appropriation scandal. This and more in this week's edition of viral news ...

FROM SCREAM QUEEN TO MEME QUEEN

... Unpacking the “M3GAN” marketing blitzM3GAN, the android doll horror-comedy from Universal and Blumhouse, has far exceeded expectations with its massive $30 million opening weekend, heating up what’s usually a quiet month for the box office. In fact, the movie was the first release in over a decade to open above $30 million in the first week of the new year. Ahead, we’re taking a look at how this flick – Chucky for the TikTok generation, if you will – has so effectively (and so quickly) danced ...

Let’s Play

... , we share a few marketplace examples from this report. - snapchat's latest campaign - Snapchat ‘s most recent campaign highlights the importance of real connections with others, over more “friends” on social media. Snap dubs itself a camera company since “Snapchat opens to a camera, and not a feed of content, so we can share our perspective easily with those who matter most to us.” With this ad we see a push for creating further, unfettered, and genuine connections with others that lead to joy and ...

OLD SPORT

... ' massive social media followings serve as built-in audiences for the leagues, pretty much guaranteeing success. - STADIUM LIVE - Stadium Live Studios launched with the goal of gamifying sports fandoms, building out what they’ve billed as a “digital playground” for next-gen sports fans. Its flagship product, Stadium Live, is a sports community platform that allows users to do everything from join livestreams to buy digital collectibles to chat with other sports fans. Stadium Live has garnered over ...

A VERY VIRAL CHRISTMAS

... victorious consumers who successfully got their hands on one (currently, #kevinthecarrot has more than 52 million views). Though Aldi limited the purchases to two products per person, the toy quickly sold out and is now listed on eBay for six times the retail price. Though Kevin the Carrot is only available in U.K. Aldi stores, the U.S. arm of the chain has experienced its own share of virality this season; just last week, its $12.99 “sparkle dress” became an online sensation and it, too, quickly sold ...