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VIRAL NEWS: RECORD-BREAKING GIRL POWER

... A peek into the topics buzzing at CassandraIt’s Friday and that means we’re back with our weekly recap of all things viral, capturing the pulse of trending news that has Gen Z buzzing. This week, we’re highlighting record-breaking girl power in live entertainment - Taylor Swift is Time’s Person of the Year, “Renaissance: A Film by Beyoncé” takes the box office by storm, and Cher becomes the first female artist to have a No. 1 Billboard hit for seven straight decades. Let's dive in! - TAYLOR ...

Black-Inspired Beauty and Style

... TikTok's Role in Inspiring Acts of KindnessPassing the vibe check is all about spreading positivity and good vibes, which can be achieved through small acts of kindness. Traditionally, this involved holding doors open and donating blood, but thanks to platforms like TikTok, new viral methods have emerged to brighten someone's day. Buying flowers, giving compliments to a stranger, or paying for the person behind you in line. TikTok has become a stage for these heartwarming moments, showcasing ...

VIRAL NEWS: strict parents, slumber parties & pranks

... A peek into the topics buzzing at CassandraYes, it is Friday - happy almost weekend to our readers. And, it is time for our weekly recap of viral news. While much of the viral news this past week has been discussions about the campus protests, a few other stories - of clearly lighter fare - have gotten Gen Zs talking as well. - Time to re-up the contract - On Tuesday, the Federal Trade Commission (FTC) voted 3-2 to ban non-compete agreements, which prohibited millions of workers from seeking ...

THE BILLION-DOLLAR MENOPAUSE ECONOMY

... raising awareness and amplifying the voices of this life stage. - WISER THAN ME WITH JULIA LOUIS-DREYFUS - For those seeking a weekly infusion of female insights, Julia Louis-Dreyfus, best known for her iconic roles in Seinfeld and Veep, unveiled a lifestyle podcast named "Wiser Than Me." At the age of 62, the actress introduced the podcast to offer audiences a chance to glean wisdom from "seasoned and wiser women" through candid and open discussions. With each episode, Louis-Dreyfus brings on a ...

THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION

... events. Most recently, Queen Cosmetics reported increased ROA to 11x for the first two weeks of their campaign that steadied out at 7.4x (well above their 2.5x target). They’ve also experienced an 84% decrease in average CPA compared to non-Shop campaigns. Queen Cosmetics’ video views have climbed to over 1 million, bringing new followers and customers. - BILT RENTERS REWARDS - Bilt Rewards has been taking over different platforms letting everyone know that even though rent is high as ever, Gen Z’s ...

SPORT FANDOMS

... fan bases. - BABY CAPS FAN CLUB - Cultivating future hockey enthusiasts from the cradle, the Washington Capitals hockey team aspires to have infants "born to rock the red." Their endeavor takes shape in the form of the Baby Caps Fan Club, an initiative aimed at recruiting the next generation of hockey devotees. For the tiniest fans, the club showers infants with Caps-themed goodies, including a cozy onesie, a stylish bandana bib, a soft muslin blanket, and even a handy pacifier clip. As an extra ...

UNWRAP THE JOY OF GIVING

... Personalized jewelry trends that elevate self-expressionJewelry is an enduring avenue for self-expression, with its origins stretching back centuries through a myriad of diverse cultures. For Gen Zs, the modern manifestation of jewelry welcomes intricate adornments that enhance different body parts, resulting in a one-of-a-kind charm. Today’s young people are exploring innovative ways to decorate the human form, making jewelry a powerful medium for personal identity. - and an ideal gift during ...

NEW YEAR, Refocus on Work

... some examples: - PinFlex – Pinterest - PinFlex is Pinterest’s flexible work program that allows employees to choose their own location. Whether they want to work from home, a co-working space, or a different country, PinFlex gives them the freedom and support to do so. Employees can even spend up to three months in a 12-month period working abroad. Of course, Pinterest also values face-to-face collaboration and socializing, so it encourages employees to come to the office for important meetings ...

BEYOND THE SPREAD

... OFFERING A CREATIVE TAPESTRY OF CELEBRATIONS FOR BLACK HISTORY MONTHTime to celebrate the incredible achievements and contributions of Black individuals throughout history, and yes, that includes the present day too. This year the Association for the Study of African American Life and History (ASALH) deemed the Black History theme to be African Americans and the Arts. We want vibes, we want impact, we want to see brands and individuals walking the walk, not just posting performative black ...