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... fan bases. - BABY CAPS FAN CLUB - Cultivating future hockey enthusiasts from the cradle, the Washington Capitals hockey team aspires to have infants "born to rock the red." Their endeavor takes shape in the form of the Baby Caps Fan Club, an initiative aimed at recruiting the next generation of hockey devotees. For the tiniest fans, the club showers infants with Caps-themed goodies, including a cozy onesie, a stylish bandana bib, a soft muslin blanket, and even a handy pacifier clip. As an extra ...

VIRAL NEWS: SUPER BOWL LVIII MOVIE TRAILERS

... A peek into the topics buzzing at CassandraFriday is here! And with it our weekly recap of what’s going on the internet. This week, we will focus on the Grammys, the annual celebration of music. Do they hold any meaning for Gen Z? What happens when faves from different generations come together? Was it the year of women in music? And for our readers who are history buffs, you will note that it is particularly relevant to to be talking about Gen Z and music today, since February 9 marks the ...

BEYOND THE SPREAD

... OFFERING A CREATIVE TAPESTRY OF CELEBRATIONS FOR BLACK HISTORY MONTHTime to celebrate the incredible achievements and contributions of Black individuals throughout history, and yes, that includes the present day too. This year the Association for the Study of African American Life and History (ASALH) deemed the Black History theme to be African Americans and the Arts. We want vibes, we want impact, we want to see brands and individuals walking the walk, not just posting performative black ...

VIRAL NEWS: NEW YEAR, NEW ME?

... As we dive headfirst into a brand-new year, let's talk about a resolution that's on many folks’ lists – decluttering and organizing your space like a pro. In 2021, 67% of Trendsetters told Cassandra they had redesigned their space to make it more functional while at home. Making a collective resolution to turn our spaces into havens of functionality and style, we are kicking off 2024 by looking at what’s happening with home spaces that are as trendy and clutter-free as Gen Z’s vibe. ...

TAKING DOWN THE CHRISTMAS DECORATIONS

... As we dive headfirst into a brand-new year, let's talk about a resolution that's on many folks’ lists – decluttering and organizing your space like a pro. In 2021, 67% of Trendsetters told Cassandra they had redesigned their space to make it more functional while at home. Making a collective resolution to turn our spaces into havens of functionality and style, we are kicking off 2024 by looking at what’s happening with home spaces that are as trendy and clutter-free as Gen Z’s vibe. ...

CONSIDER ME INFLUENCED

... Cassandra’s latest report is hereIn recent years, 52% of global Gen Zs have become MORE interested in social media influencers, and today, it’s clear that the influencer scene is not just a passing trend. It has evolved into three key influencer types, and each plays a different role in the lives of young people.While one group has the ability to reach the masses with one post, thus helping with brand and product discovery, another group will have earned greater trust and can influence actual ...

SKIN YOUTH SECRETS

... Skincare aging down to reach Gen Z Simply put, skincare has never been more popular among young people. With a constant barrage of seemingly flawless images flooding the internet daily and the era dominated by filters and influencers advocating cosmetic procedures, it's no surprise that Gen Z now leads in skincare spending compared to previous generations. In contrast to earlier eras when skincare products targeting youth primarily revolved around combating acne; brands are now shifting ...

CELEB FASHION COLLABS

... Styles so good celebs put their names on themCollaborations are everywhere in the world of fashion today, spanning from celebrity partnerships to cross-category combinations and even to fellow fashion houses. Among these collaborations, the trend of fashion brands partnering with celebrities has gained significant popularity. It offers a chance to tap into new demographics, strengthen the bond between celebrities and their fans, and generate substantial revenue – a potential win-win situation ...

VEG OUT

... Sharing some veggie tales this Vegetarian Month As young people place sustainability, health, and ethical consumption at the forefront of their conscious eating options, this month becomes a celebration and exploration of the dynamic realm of vegetarianism. Ahead, we dig into the plant-based delights, engaging in conversations about the influence of these dietary decisions and navigating the dynamic landscape of vegetarianism within the context of our fast-paced modern world. - PLANT-BASED ON ...