BAT THOSE LASHES Jan 29, 2024 ... CRUNCHY CLOUDS OF CANDYIf you haven't jumped on the freeze-dried candy bandwagon yet, you're missing out on the latest and coolest treat capturing the taste buds of Generation Z and Generation Alpha. Move over traditional sweets – freeze-dried candy or fruit is here to redefine snacking. Gone are the days of chewy squares and sticky fingers. Freeze-drying blasts the moisture outta your fave treats, leaving behind light, airy, flavor-bombs that practically melt on your tongue with a satisfying ...
VIRAL NEWS: GEN Z DETECTIVES, BAD BUNNY, BRITNEY, AND TAY TAY Oct 20, 2023 ... A peek into the topics buzzing at CassandraIt's that time of the week! Friday comes back again after a hectic week, so it's time to review the most talked-about internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the issues Gen Z can't stop discussing. Today, we're going for a music deep dive with Britney Spears’ memoir, Bad Bunny's new album, and Taylor Swift's Eras Tour movie— all this and more in this week's edition of ...
VIRAL NEWS: CONGRESS CHAOS Oct 06, 2023 ... A peek into the topics buzzing at CassandraWelcome back to our weekly roundup! In today's fast-paced culture, Cassandra is your go-to source for staying in the loop with the topics that have everyone buzzing. This week, amongst breathing a thankful sigh of relief that a 9-year-old who was abducted from a New York State park was found safe, exciting news coming from the WNBA, and Las Vegas opening the doors to its $2.3B venue, the Sphere, our primary focus has been the continued chaos of the U.S ...
CASSANDRA SESSIONS 2023 Sep 28, 2023 ... ICYMI Last week, we hosted our annual Cassandra Sessions, “That’s so Aesthetic – the Gen Z Vibe and Its Reverberation in the Market," which examined how integral aesthetics are to Gen Zs identity and the implications of this for businesses and brands. Sessions is Cassandra’s IRL event that gives our clients the opportunity to see and learn from our latest research and insights. Attendees at this year’s event walked out with a much better idea of how to relate and connect to a new era of ...
TRICK OR TREAT! Oct 24, 2023 ... illuminate what's fueling this spending surge among Gen Z. - SPOOKTACULAR COSTUMES - Each year, we’re mesmerized by what’s trending in entertainment, social media, and elsewhere to draw costume inspiration from, and with only a few days left to go, sure, you can dress up as the typical witch or traditional ghost — but why? Naturally, couples will take inspiration from Taylor Swift and Travis Kelce, Timothée Chalamet and Kylie Jenner, and of course everything Barbie made it to the list this year. In ...
BREAST CANCER AWARENESS MONTH Oct 17, 2023 ... A look at those educating, empowering, and encouraging actionAs we delve into October, it's important to recognize that it's not only about fall festivities; it's also a significant period acknowledging Breast Cancer Awareness Month, which has served as a reminder since 1985 that the fight against breast cancer is ongoing, and collective efforts are essential to raising awareness, providing support, fostering a sense of responsibility for our own health and well-being, as well as to stand in ...
STUDENT LOAN RESTART Sep 18, 2023 ... Knowledge may be power, but it’s also expensiveGet ready for next month's financial shake-up! As 46M Americans gear up to start repaying a whopping $1.6 trillion in student loans to Uncle Sam, these borrowers (primarily Millennials and older Gen Zs) are going to feel the financial squeeze. These young workers are facing less financial security than their older counterparts did at the same age between the trifecta of wage stagnation, higher costs of housing, and higher costs of everyday ...
LET’S TALK ABOUT SEX Sep 19, 2023 ... The sexual wellness market is heating up When you think of "wellness," sexual health should be included as an essential aspect of self-care, just like everything showers and rejuvenating cold plunges. And, with 72% of U.S. Trendsetters frequently researching sexual health products before making a purchase and the global sexual wellness market projected to reach $110.3B by 2030, brands continue to reshape society's perception of sex and sexuality. As we commemorate Sexual Health Month this ...
VIRAL NEWS: MTV VMAs. NUFF SAID Sep 15, 2023 ... A peek into the topics buzzing at CassandraWelcome back to our weekly roundup! In today's fast-paced culture, Cassandra is your go-to source for staying in the loop with the topics that have everyone buzzing. This week, we've all been celebrating the remarkable triumph of 19-year-old Coco Gauff in the U.S. Open and closely following how Ashton Kutcher and Mila Kunis are in hot water for the character letters they wrote on behalf of disgraced actor Danny Masterson. However, the MTV VMAs, took ...
TASTY IN-GAME REWARDS Sep 05, 2023 ... rewards and dining experiences demonstrate the growing intersection of the gaming and dining industries, and quick-service restaurants are going all-in on these immersive moments for gamers. Ahead, we take a bite out of a few of them. - PIZZA HUT - Pizza Hut and Teenage Mutant Ninja Turtles have a longstanding history that goes back to the ‘90s, and as part of a campaign around last month’s release of the latest TMNT movie- and in a nod to the Turtles’ subterranean lair, Pizza Hut toyed with ...