TikTok Takes the Gold Jul 30, 2024 ... From Voter Registration to Meme Queen – Is She Winning Over Gen Z?Have you been keeping up with the latest Kamala Harris news? It's been quite a whirlwind lately for our Vice President and potential Democratic nominee! ...
Scoop Up the Fun Jul 19, 2024 ... Summertime DrinksFor the past two weeks, most parts of the country have been experiencing a heat wave, and thinking about all things that can help keep us cool. With this in mind, we turn our attention to Iced Tea. In Cassandra’s recent Food & Beverage Report, we learned that 57% of all Gen Z Trendsetters consumed Tea in the afternoon (compared to only 30% who report drinking coffee). Below, we look at some of the hot (pun intended!) tea trends we are seeing this summer. ...
Gearing up for Summer Travel May 20, 2024 ... Gen Zs Working to Get Out the Gen Z VoteFor many, the November election still seems a long time away (despite the fact that just yesterday, the two leading presidential candidates agreed to debate each other this summer). But that’s not stopping many Gen Zs who are already working hard to encourage their own cohort to get registered to vote. Below, we highlight a few Gen Z organizations that are getting Gen Zs to register. ...
Tradition Meets Trend May 02, 2024 ... a whirlwind of change, challenges, and celebrationsNational College Decision Day arrives tomorrow amid a whirlwind of a lot of disruptions happening on campus. From protests and canceled graduations, to financial aid woes and the surge in vocational program popularity, Gen Z shoulders the weight of choice. Yet amidst it all, they lighten the mood with jovial #BedParties to mark their acceptances. ...
Banning TikTok? Apr 01, 2024 ... content creators. Cassandra recently spoke to several Gen Z TikTok creators to gauge their feelings about the current situation and potential ban. - Britt Works on her Resume - Brittany, whose channel boasts over 3 million followers and focuses primarily on unboxing colorful phone cases, tearfully confessed to Cassandra, "What am I supposed to do? Get a job?!?!" - Chad Heads Back to the Gym - Fitness guru Chad, has amassed over 1.5 million followers in the past 9 months with his gravity-defying ...
Stand Up for Autism Apr 02, 2024 ... Stories of Impact and Inclusion in Autism AwarenessIn honor of Autism Awareness Day, we are highlighting several young neurodivergent individuals that are helping to bring awareness and continue to make a positive impact in the autism community. These strive for a world that embraces diversity, fosters inclusion, and celebrates the unique talents and perspectives of every individual. - Britt Works on her Resume - Brittany, whose channel boasts over 3 million followers and focuses primarily on ...
Cosmic Collabs Apr 08, 2024 ... Brands Shine During North America's Total Solar Eclipse of 2024Today, on April 8, 2024, North America will experience a remarkable cosmic event: a total solar eclipse. Approximately 44 million people are within the path of totality—the region where the moon fully covers the sun. This phenomenon promises to captivate both seasoned astronomers and casual observers. Today, we’re looking at how brands are joining in on the fun. - LA TIMES BACKTRACKS - Following backlash from LSU women’s basketball ...
The Joy of Discovery Mar 28, 2024 ... within the search for enjoyment. Today’s latest report from Cassandra, available exclusively to our Cassandra membership clients — dives deep into Gen Z's discovery and innovation landscape, exploring the interconnected roles of algorithms, social recommendations, in-person shopping, and the evolving definition of innovation. Gen Z's pursuit of joy and meaningful experiences is shaping the future of media, retail, and innovation. Below, we highlight a few examples of what we are seeing in the ...
Revolutionize Your Travel Game Jul 10, 2024 ... Celebrating Macaroni Day with Exciting Culinary Trends!Happy Macaroni Day, pasta lovers! Today, we're celebrating everyone's favorite comfort food with a look at some exciting pasta innovations happening in 2024. Get ready to twirl your forks around these delicious developments! ...
Plastic Paradox: Earth Day 2024 Apr 22, 2024 ... Earth day 2024's battle of planet vs. plasticsEarth Day’s 2024 theme is Planet vs. Plastics and earthday.org is calling for a 60% reduction in production of all plastics by 2040. According to the Big Village Pulse, 76% of all consumers surveyed are very concerned about the use of single-use plastics on the environment. And 81% of Gen Z is concerned about the amount of plastic that their household uses each day. - big kids don’t cry (over tax prep) - Doing your taxes can be stressful - and Gen Z ...
