MAY THE 4TH BE FEMALE May 04, 2023 ... The Power of Women’s FandomFandoms have proven to be spaces that provide a sense of belonging and a sense of identity, which, as Cassandra uncovered in the I-Identify report, is indicative of Gen Z, who look for ways to blend all aspects of their identity into a more cohesive and nuanced sense of self - and that includes their fandoms. While recent TV shows such as Swarm have fueled the discourse around the very real dangers of stan culture, and screaming fangirl and groupie tropes have long ...
GAME ON Apr 13, 2023 ... Gamers get serious about their healthGamers spend a lot of time gaming and practicing on their consoles, but that’s not enough to reach peak performance. New and ongoing research shows that expert physical training, targeted nutrition, and strong mental health are linked to improved results, especially as studies have found that the top 10% of esports players are more physically active than the other 90% of competitive gamers. Training has become so vital to competitive gaming that new ...
ON YOUR MARK, GET SET, WALK! Apr 05, 2023 ... Gen Zs walking the walk on National Walking Day.National Walking Day is exactly as it sounds — a day to celebrate the easiest way to be the healthiest version of you. And today’s youth are lacing up their walking shoes and getting on board. Perhaps first fueled by the early pandemic TikTok trend of “going on a stupid walk for my stupid mental health” evolving into trends such as The Hot Girl Walk - a four-mile outdoor walk where you essentially walk while looking and feeling cute garnering over ...
PARENTS ON BOARD Apr 27, 2023 ... Cassandra’s Latest on Parents!In Cassandra’s upcoming report, Parents on Board, we dig deeper into the democratic family dynamic of Millennial parents and their Gen Alpha children. When it comes to purchase decisions, we’ve uncovered that their choices and voices behavior is very much a two-way street. - Collaborative Purchasing of Millennial Parents & Their Gen Alpha Children - It seems like only yesterday, parents were fastening their Millennial children into car seats and putting those ...
SUPPORTIVE SIBS Apr 10, 2023 ... Siblings share their stories Siblings, at times, are our best friends and sometimes, they can be our worst enemies. In honor of celebrating the bond between siblings, every year, April 10 is celebrated as Siblings Day in parts of the world. In the United States 'National Siblings Day' is recognized by 49 states but has not yet been declared a federal holiday. However, awareness of this occasion is growing, especially through social media, where many, including celebs, take to TikTok and Insta ...
A HEALTHY PET IS A HAPPY PET Apr 11, 2023 ... Trending Pet Health Accessories The global pet care market is expected to reach $236B by 2030. Increased demand for pet services and products is driven, in part, by the work-from-home culture continuing to encourage pet parents to take better care of their pets. While pet medication currently makes up the largest share of the pet health market, natural health products are a fast-growing subcategory in the space. So, in honor of today’s National Pet Day, go hug your hamster, bond with your bunny ...
VACAY THE GEN Z WAY Apr 04, 2023 ... Spring Break Travel Pulse The origin of spring break in the United States dates back to the 1930's and continues all these decades later as an opportunity for high school and college students to come together, shake off the winter and have a good time. As uncovered in Cassandra’s Gen Z Values & Value: Consumer Confidence report, only 40% of Gen Z expect the current economic conditions to impact their 2023 vacation plans and even then, only a little. Although some cities are now declaring a ...
SOBER CURIOUS? Apr 17, 2023 ... Getting in on the sober spirit Globally, the No-Alcohol drinks market surpassed $11B in 2022, attesting to how many of us are reconsidering our relationship with alcohol. The growth is driven, in part, by Millennial and Gen Z consumers fueling the discourse across TikTok, with conversations around #sobercurious and #sobertok gathering over 1.7B views between them, with those who are moderating their alcohol intake for physical and mental health reasons. Whether you've given up drinking ...
ACCEPT & RESPECT Apr 06, 2023 ... Gen Zs Celebrating Diversity Month Here at Cassandra, we’ve seen that 47% of Gen Z are the most diverse generation compared to their older counterparts. Yet, 50% of Gen Alpha are gearing up to be a diverse majority generation for the first time. Religion is often a dimension for diversity that doesn’t get much attention in today's polarizing landscape - which makes sense as studies suggest that 34% of Gen Z are religiously unaffiliated. However, although today’s youth has had entirely different ...
BASKETBALL GAME CHANGERS Mar 21, 2023 ... March Madness Slam dunks March Madness is in full swing, college basketball fans across TikTok are fired up over every aspect of the tournament. From fair pay for student-athletes, to how quickly all advertising inventory sold out for the NCAA Division I Women’s Basketball Championship, and then there’s Caitlin Clark taking women's basketball by storm - all racking up over 20M views on videos. With 20% of Gen Z agreeing that creating lifelong fandoms for their school is one of the biggest ...
