TRICK OR TREAT! Oct 24, 2023 ... Helping you have a Bootastic time this Halloween Halloween is no longer just about ghosts and goblins; with Halloween spending predicted to reach $12.2B this year, Gen Z continues to elevate the holiday with the most coveted pop culture inspired costumes dripping with rizz, killer social media content, and haunted hashtags. It's also a creative playground where brands are scaring up innovative campaigns. So, join us on this eerie journey as we unearth what's lurking in the shadows and ...
Young and Invested Mar 25, 2024 ... A Global CelebrationBack in 2012, March 20th was deemed International Day of Happiness. It is not just about throwing confetti and smiling for a day—it's actually recognized by the UN. It's about highlighting how important happiness and well-being are for everyone, no matter where they are in the world. It all started with Bhutan, a country way ahead of its time. Since the 1970s, they've been all about measuring success by how happy their citizens are, not just by how much money they make but ...
VIRAL NEWS: CONGRESS CHAOS Oct 06, 2023 ... A peek into the topics buzzing at CassandraWelcome back to our weekly roundup! In today's fast-paced culture, Cassandra is your go-to source for staying in the loop with the topics that have everyone buzzing. This week, amongst breathing a thankful sigh of relief that a 9-year-old who was abducted from a New York State park was found safe, exciting news coming from the WNBA, and Las Vegas opening the doors to its $2.3B venue, the Sphere, our primary focus has been the continued chaos of the U.S ...
TECHNO DRINKS Oct 23, 2023 ... artificial intelligence, to create Y3000. The design, also co-created with AI, showcases liquid in a morphing, evolving state, communicated through form and color changes that emphasize a positive future. - HELL ENERGY - HELL A.I. - Unveiled in August, the world's inaugural AI-designed energy drink has been created in collaboration with Hungarian beverage company Hell Energy Drink and is set to launch in over 60 countries. In the development of this innovative beverage, named HELL A.I., artificial ...
Black-Owned Businesses Feb 27, 2024 ... Hey baseball fans, grab your peanuts and Cracker Jacks, because spring training is in full swing!The crack of the bat, the smell of freshly cut grass, the hope for a winning season – it's enough to melt even the coldest winter blues. But amidst the sunshine and optimism, there's always some juicy news and quirky trends bubbling up from the practice fields. So, let's grab our virtual sunflower seeds and dig into the latest baseball buzz: ...
CASSANDRA SESSIONS 2023 Sep 28, 2023 ... ICYMI Last week, we hosted our annual Cassandra Sessions, “That’s so Aesthetic – the Gen Z Vibe and Its Reverberation in the Market," which examined how integral aesthetics are to Gen Zs identity and the implications of this for businesses and brands. Sessions is Cassandra’s IRL event that gives our clients the opportunity to see and learn from our latest research and insights. Attendees at this year’s event walked out with a much better idea of how to relate and connect to a new era of ...
VIRAL NEWS: HOLLYWOOD AUCTIONS, THE ROMAN EMPIRE & ASSAULT ALLEGATIONS Sep 22, 2023 ... A peek into the topics buzzing at CassandraWelcome back to our weekly roundup! In today's fast-paced culture, Cassandra is your go-to source for staying in the loop with the topics that have everyone buzzing. This week, amongst Sophie Turner’s girls night out in New York with Joe Jonas’s most famous ex-girlfriend, Taylor Swift, the backlash against talk show scab Drew Barrymore, and 92-year-old media magnate Rupert Murdoch stepping down as chairman of Fox Corp & News Corp, we’ve also been ...
BEYOND THE SPREAD Feb 05, 2024 ... OFFERING A CREATIVE TAPESTRY OF CELEBRATIONS FOR BLACK HISTORY MONTHTime to celebrate the incredible achievements and contributions of Black individuals throughout history, and yes, that includes the present day too. This year the Association for the Study of African American Life and History (ASALH) deemed the Black History theme to be African Americans and the Arts. We want vibes, we want impact, we want to see brands and individuals walking the walk, not just posting performative black ...
STUDENT LOAN RESTART Sep 18, 2023 ... Knowledge may be power, but it’s also expensiveGet ready for next month's financial shake-up! As 46M Americans gear up to start repaying a whopping $1.6 trillion in student loans to Uncle Sam, these borrowers (primarily Millennials and older Gen Zs) are going to feel the financial squeeze. These young workers are facing less financial security than their older counterparts did at the same age between the trifecta of wage stagnation, higher costs of housing, and higher costs of everyday ...
LET’S TALK ABOUT SEX Sep 19, 2023 ... The sexual wellness market is heating up When you think of "wellness," sexual health should be included as an essential aspect of self-care, just like everything showers and rejuvenating cold plunges. And, with 72% of U.S. Trendsetters frequently researching sexual health products before making a purchase and the global sexual wellness market projected to reach $110.3B by 2030, brands continue to reshape society's perception of sex and sexuality. As we commemorate Sexual Health Month this ...