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VIRAL NEWS: BORGS, PEDRO PASCAL, & DELETING INSTAGRAM

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z. This week we're discussing a seemingly smart drinking trend that is now deemed dangerous, the possible massive rejection of a giant social media platform, and the internet's favorite "daddy" setting some boundaries—all this and more in ...

GEN ALPHA MAKES ITS MARK ON RETAIL

... Brands recognizing the influence of our youngest consumersGen Alphas have been in control of their identity from a very early age- learning about brands and seeing what trends are out there, and as uncovered in Cassandra’s Gen Alpha - Generation Infinite report, alpha parents couldn't agree more, with 88% concurring that their children's opinion counts when it comes to clothing, and 75% recognizing that their children's opinion counts when it comes to personal care products. With that said, as ...

ON YOUR MARK, GET SET, WALK!

... Gen Zs walking the walk on National Walking Day.National Walking Day is exactly as it sounds — a day to celebrate the easiest way to be the healthiest version of you. And today’s youth are lacing up their walking shoes and getting on board. Perhaps first fueled by the early pandemic TikTok trend of “going on a stupid walk for my stupid mental health” evolving into trends such as The Hot Girl Walk - a four-mile outdoor walk where you essentially walk while looking and feeling cute garnering over ...

GOOD HAIR DAY

... - neither an artificial blue-black nor the absolute darkest brown. Celebs including Kylie Jenner, Dua Lipa, and Billie Eilish, to name a few, have embraced the trend with strands that are all tinted a glossy onyx that gives the appearance of perfectly-sleek glass hair.— Morgan, 22, OH (Cassandra Collective) - RECESSION BRUNETTE - As uncovered in Cassandra’s Gen Zs Values and Value - Consumer Confidence Report, 62% of Gen Zs are concerned about the possibility of a recession having an impact on their ...

AROMANTIC ADVOCACY

... UNDERSTANDING AROMANTICISM Last month honored Aromantic Spectrum Awareness Week - an annual event helping to spread awareness and acceptance of aromantic spectrum identities and the issues people face and making more people aware of their existence while celebrating it. So what is Aromanticism? Aromanticism, or Aro, is a romantic orientation where an individual does not experience romantic attraction. Aro people may still experience other types of relationships and attraction — platonic ...

RECESSION-CORE INFLUENCING

... Deinfluencers enter the chat As a stark contrast to generational defining trends like #TikTokMadeMeBuyIt, - beauty and lifestyle influencers have recently been dabbling in deinfluencing, urging followers to think twice about impulse-purchasing the latest must-have products and instead connect the dots between unethical labor practices, excess waste and focus on affordable options (or dupes), which perhaps couldn't come at a better time considering 62% of Gen Z is worried about a recession in ...

PARENTS ON BOARD

... Cassandra’s Latest on Parents!In Cassandra’s upcoming report, Parents on Board, we dig deeper into the democratic family dynamic of Millennial parents and their Gen Alpha children. When it comes to purchase decisions, we’ve uncovered that their choices and voices behavior is very much a two-way street. - Collaborative Purchasing of Millennial Parents & Their Gen Alpha Children - It seems like only yesterday, parents were fastening their Millennial children into car seats and putting those ...

DATING DIFFERENTLY

... your eyes, and according to the experts, it’s simple and effective.— Tiffany, 25, NY (Cassandra Collective) - CHEAP DATE - Although 70% of Gen Z agree that inflation and higher prices are impacting their household as we’ve uncovered in Cassandra’s Gen Z Values and Value, Consumer Confidence report, rising rates also mean that dating has never been more expensive, meaning there’s now an opportunity to change up your dating routine. Enter Infla-dating, a new technique to help find love while staying ...

BLACK HISTORY MONTH 2023

... African American Gen Zs Making History In honor of Black History Month, and with this year's theme focused on Black Resistance exploring how African Americans have resisted historical and ongoing oppression from America’s earliest days until now, we’re taking a moment to acknowledge the role of young Black people in our society and culture, highlighting a few bold content creators who as Cassandra identified within our Future of Education Report, continue to provide resources to elevate their ...