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Presidents' Day Travel

... No longer a Gen Z's best friendWhile the appeal of a diamond stone is undeniable, there is also a sense of an outdated and uncool vibes attached to the entire diamond narrative. Younger generations prioritize value, sustainability, and ethical production, leaning towards unique and individualized products over standardized, mass-produced items. Given Gen Z’s distinctive approach to relationships, it's unsurprising that traditional practices, like purchasing and donning a diamond engagement ring ...

FOOD INSPIRED BEAUTY

... Bieber swaps her trademark glazed donut skin for a different morning delight, you can bet it's a beauty trend that's here to stay. Latte makeup, a laid-back approach to bronzing, is as tempting as your daily caffeine fix. It's taken TikTok by storm, thanks to its modern appeal, amassing over 462M views to date. Latte makeup is exactly as it sounds: a makeup style centered around various shades of browns and nudes. It's incredibly approachable, easy to do, and suitable for all skin tones. - LATTE ...

VIRAL NEWS: NEW YEAR, NEW ME?

... As we dive headfirst into a brand-new year, let's talk about a resolution that's on many folks’ lists – decluttering and organizing your space like a pro. In 2021, 67% of Trendsetters told Cassandra they had redesigned their space to make it more functional while at home. Making a collective resolution to turn our spaces into havens of functionality and style, we are kicking off 2024 by looking at what’s happening with home spaces that are as trendy and clutter-free as Gen Z’s vibe. ...

TAKING DOWN THE CHRISTMAS DECORATIONS

... As we dive headfirst into a brand-new year, let's talk about a resolution that's on many folks’ lists – decluttering and organizing your space like a pro. In 2021, 67% of Trendsetters told Cassandra they had redesigned their space to make it more functional while at home. Making a collective resolution to turn our spaces into havens of functionality and style, we are kicking off 2024 by looking at what’s happening with home spaces that are as trendy and clutter-free as Gen Z’s vibe. ...

LET’S TALK ABOUT SEX

... The sexual wellness market is heating up When you think of "wellness," sexual health should be included as an essential aspect of self-care, just like everything showers and rejuvenating cold plunges. And, with 72% of U.S. Trendsetters frequently researching sexual health products before making a purchase and the global sexual wellness market projected to reach $110.3B by 2030, brands continue to reshape society's perception of sex and sexuality. As we commemorate Sexual Health Month this ...

UNWRAP THE JOY OF GIVING

... Personalized jewelry trends that elevate self-expressionJewelry is an enduring avenue for self-expression, with its origins stretching back centuries through a myriad of diverse cultures. For Gen Zs, the modern manifestation of jewelry welcomes intricate adornments that enhance different body parts, resulting in a one-of-a-kind charm. Today’s young people are exploring innovative ways to decorate the human form, making jewelry a powerful medium for personal identity. - and an ideal gift during ...

VIRAL NEWS: THE LITTLE MERMAID, SUCCESSION, AND JENNA ORTEGA'S MOM

... A peek into the topics buzzing at CassandraGuess what? Another week has passed by! Time to talk about the most relevant internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant issues Gen Z can't stop discussing. Today, we'll gather all the reasons why people are mad at The Little Mermaid, touch on the finale of the most talked-about show in a while, and witness why Moms are always right! —all this and more in this ...

MAY THE 4TH BE FEMALE

... The Power of Women’s FandomFandoms have proven to be spaces that provide a sense of belonging and a sense of identity, which, as Cassandra uncovered in the I-Identify report, is indicative of Gen Z, who look for ways to blend all aspects of their identity into a more cohesive and nuanced sense of self - and that includes their fandoms. While recent TV shows such as Swarm have fueled the discourse around the very real dangers of stan culture, and screaming fangirl and groupie tropes have long ...

WHAT A WASTE

... Fighting food waste in 2023According to the USDA, food waste is estimated at between 30-40 percent of the food supply – and that’s in the United States alone. On a global scale, we waste about 1.4 billion tons of food every year. Encouragingly, though, we’ve seen a sudden uptick in young companies that are working towards eliminating the problem in new and innovative ways (including one that just debuted last week!). Ahead, three startups in the food waste space that we’re eager to watch ...