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VIRAL NEWS: KIM K’S OFFICE, MEAN GIRLS, & ORANGE PEEL THEORY

... a peek into the topics buzzing at CassandraFriday is here, which means it’s time for our weekly recap of viral news! Culture moves fast, so we at Cassandra keep our eyes and ears open to catch the most relevant topics young people can’t stop talking about online. This week, we’ll talk about Kim Kardashian’s jab at the latest viral trend, a Gen Z led reboot of a Millennial classic, and the orange peel relationship test—all this and more in this edition of viral news! - JO KOY, PLEASE WRAP IT UP ...

WHAT’S NEW IN WELLNESS

... Youth explore “old” new trendsMillennials and Gen Zs place great value on their overall well-being - with a large majority noting that their mental, physical, and spiritual health are all important has become part of the status quo when considering these younger cohorts. And there’s no shortage of new trends to partake in – even if some are actually over a thousand years old. Today we’re parsing out three to understand what draws Millennials and/or Gen Zs to each and why what’s old is new again ...

LET’S TAKE THIS OUTSIDE

... Brands and local communities look to provide a breath of fresh air. With a 20% increase in new outdoor enthusiasts in the U.S since the pandemic, searches for #Outdoors and #ItsGreatOutDoors garnering billions of views on TikTok, and an increase in the number of Gen Z and Millennials being open to a job in nature conservation, it seems clear that the collective urger to reconnect with nature isn’t going anywhere. As we inch our way closer to summer, outdoor experiences are among the top travel ...

Viral News: Vacations, Friends, and Felons

... uses nostalgia to inspire individuals to donate to the cause and offers the opportunity to win one of six prizes. The prizes capture childhood imagination and fantasies, “such as owning a house made of cotton candy, befriending a penguin or driving a monster truck.” Graham Douglas, creative director of the independent creative agency Gus, says the campaign was also an opportunity to reach Gen Z and Millennials. - Harlem Globetrotters - For the second year in a row, the Globetrotters partnered with ...

All Things Goth

... to the $84 trillion dollar Great Wealth Transfer just over 40% of Gen Z is expected to inherit wealth within 5 years. What will they do with it? Just over 50% said they've gotten poor advice after a financial windfall so they will likely be cautious. But are social media finance hacks safer? Both Millennials and Gen Z are inclined to have at least tried social media “finance hack” trends like day trading, infinite banking, or the no-spend challenge. We’re hopeful they put great Grandma’s ...

PARENTS ON BOARD

... Cassandra’s Latest on Parents!In Cassandra’s upcoming report, Parents on Board, we dig deeper into the democratic family dynamic of Millennial parents and their Gen Alpha children. When it comes to purchase decisions, we’ve uncovered that their choices and voices behavior is very much a two-way street. - Collaborative Purchasing of Millennial Parents & Their Gen Alpha Children - It seems like only yesterday, parents were fastening their Millennial children into car seats and putting those ...