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WHAT’S NEW IN WELLNESS

... Youth explore “old” new trendsMillennials and Gen Zs place great value on their overall well-being - with a large majority noting that their mental, physical, and spiritual health are all important has become part of the status quo when considering these younger cohorts. And there’s no shortage of new trends to partake in – even if some are actually over a thousand years old. Today we’re parsing out three to understand what draws Millennials and/or Gen Zs to each and why what’s old is new again ...

LET’S TAKE THIS OUTSIDE

... Brands and local communities look to provide a breath of fresh air. With a 20% increase in new outdoor enthusiasts in the U.S since the pandemic, searches for #Outdoors and #ItsGreatOutDoors garnering billions of views on TikTok, and an increase in the number of Gen Z and Millennials being open to a job in nature conservation, it seems clear that the collective urger to reconnect with nature isn’t going anywhere. As we inch our way closer to summer, outdoor experiences are among the top travel ...

The Financial Update

... Cassandra’s Latest Report is Available to Members!Our latest Cassandra Report, The Financial Update, contains our most recent data on how both Gen Zs and Millennials are navigating today’s macroeconomic landscape. How much of a concern is inflation? What are the top priorities for Gen Z when it comes to their money right now? How are the attitudes of Gen Zs and Millennials different or the same? This report answers these questions, and more. In addition, our report highlights a few of the ...

PARENTS ON BOARD

... Cassandra’s Latest on Parents!In Cassandra’s upcoming report, Parents on Board, we dig deeper into the democratic family dynamic of Millennial parents and their Gen Alpha children. When it comes to purchase decisions, we’ve uncovered that their choices and voices behavior is very much a two-way street. - Collaborative Purchasing of Millennial Parents & Their Gen Alpha Children - It seems like only yesterday, parents were fastening their Millennial children into car seats and putting those ...

VIRAL NEWS: KIM K’S OFFICE, MEAN GIRLS, & ORANGE PEEL THEORY

... a peek into the topics buzzing at CassandraFriday is here, which means it’s time for our weekly recap of viral news! Culture moves fast, so we at Cassandra keep our eyes and ears open to catch the most relevant topics young people can’t stop talking about online. This week, we’ll talk about Kim Kardashian’s jab at the latest viral trend, a Gen Z led reboot of a Millennial classic, and the orange peel relationship test—all this and more in this edition of viral news! - JO KOY, PLEASE WRAP IT UP ...

PARENTS ON BOARD

... gender roles than any generation before it. However, parenting is a daunting task at the best of times. Parenting through these especially tumultuous times has Millennial parents worried, with 72% of Millennial parents saying they’re scared to fail at parenting. They are doing the best they can to balance the highs and lows of parenting while also balancing being a parent with other aspects of their identity and they’re doing it in their distinctly Millennial way. So, with Mother’s - and Father's ...