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THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION

... Cassandra’s latest report is availableIn 2021 we at Cassandra introduced our Gen Z segmentation, and now, 3 years later we decided to jump right back at it with some updates and more category-specific exploration. From Health & Wellness, to Social Media habits, passing through Finance and Food & Beverages, in this month's The Gen Z Roadmap report —available exclusively to Cassandra membership clients— we take it one stop at a time in the journey to discover the segments that are driving each ...

VIRAL NEWS: BORGS, PEDRO PASCAL, & DELETING INSTAGRAM

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z. This week we're discussing a seemingly smart drinking trend that is now deemed dangerous, the possible massive rejection of a giant social media platform, and the internet's favorite "daddy" setting some boundaries—all this and more in ...

VIRAL NEWS: AIR QUALITY AESTHETIC, SPIDER-MAN GEN Z ANIMATOR, & LGBTQ+ HUMAN RIGHTS EMERGENCY

... negligence (yay us!) produced a massive cloud of smoke that's currently traveling south along the East Coast. It's such a concerning event that Gen Z took to social media to make poignant remarks as satirical videos highlighting the situation's dangers and absurdity. Some videos showed panic and asked for advice, but others were calm and aesthetic. The low air quality made some even argue that Dyson was onto something with their headphones/breathing device, Dyson Zone, arguably inspired by Blade Runner ...

VIRAL NEWS: BARBIE OSCAR NOMINATIONS, GEN Z’S ACCELERATED AGING, & MRBEAST GIVES IN TO X

... young adults as the cause of early aging. Others believe the latest beauty trends, like use of anti-aging serums, botox injections, and plastic surgeries play a role. @jordan_the_stallion8 makes the case that due to the stressors felt by his generation, “Millennials look way younger for their age, while Gen Z looks way older for their age”. Gen Z’s newfound preoccupation with aging can be correlated with being the generation “raised on social media” who are “uniquely ambushed” by social influence ...

MAY THE 4TH BE FEMALE

... been prevalent, fueling gender stereotypes, fangirls have had a bad rap. However, with social media changing how we interact with many subcultures, girls, and women have leveraged their passion into genuine social power. Today, we’re looking at three fandoms creating intentional space for females. - FANGIRLIFICATION OF FORMULA 1 - Formula 1 is often viewed as an elitist sport, and the entities behind the sport are not always the most accepting of new enthusiasts. However, the sport has suddenly ...

THE ERAS OF SHARED FANDOM

... "new" Beatles song, emerging 60 years after Beatlemania's dawn. Powered by AI, this release reunites all four original Beatles, sparking a resurgence among veteran and new Beatles fans, thanks to social media, fostering a unique intergenerational bond through the timeless appeal of The Beatles music. Conversely, amidst the complex world of fandoms, the release has also re-ignited discourse about John Lennon, and for many Gen Zs, in this case, nostalgia is not the lens they see through, as the ...

SUPPORTIVE SIBS

... Siblings share their stories Siblings, at times, are our best friends and sometimes, they can be our worst enemies. In honor of celebrating the bond between siblings, every year, April 10 is celebrated as Siblings Day in parts of the world. In the United States 'National Siblings Day' is recognized by 49 states but has not yet been declared a federal holiday. However, awareness of this occasion is growing, especially through social media, where many, including celebs, take to TikTok and Insta ...

VIRAL NEWS: IS IT A SCAM? PROBABLY.

... —controversial yet fascinating topics for this week's edition of viral news. - ATLAS TRADING DEBACLE - The U.S. Securities and Exchange Commission just announced that seven social media influencers are being charged with fraud by the Department Of Justice. With a combined social media presence of over 1.5 million Twitter followers they earned by portraying themselves as successful traders, the defendants also built an investing community on Discord called Atlas Trading. In the community-based platform, they ...

OLD SPORT

... Gen Z upstarts are reimagining sports mediaGen Zers are half as likely as millennials to watch live sports regularly – and they’re twice as likely to never watch. But while traditional sports viewership is down among young people, social media and tech platforms have emerged as the preferred destinations for this cohort to consume sports content. Today, we’re taking a look at three brands who are redefining how young consumers engage with athletics. - OVERTIME - Overtime has quickly emerged as ...