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Travel Trends 2024

... AND visit to Barcelona? Or want to see Taylor Swift but she’s sold out close to home? Maybe there are tickets available for her Vancouver show. Or maybe it’s even cheaper to go to Amsterdam to see Coldplay than staying close to home? Buy a concert ticket, book a trip - Expedia is calling it tour tourism and notes that 40% of travelers say they’d travel for a concert as an excuse to visit a new location. - Sipping on Sunshine - Dry Tripping Takes Hold - Another travel trend piquing interest among ...

BAT THOSE LASHES

... CRUNCHY CLOUDS OF CANDYIf you haven't jumped on the freeze-dried candy bandwagon yet, you're missing out on the latest and coolest treat capturing the taste buds of Generation Z and Generation Alpha. Move over traditional sweets – freeze-dried candy or fruit is here to redefine snacking. Gone are the days of chewy squares and sticky fingers. Freeze-drying blasts the moisture outta your fave treats, leaving behind light, airy, flavor-bombs that practically melt on your tongue with a satisfying ...

LUXURY BRANDS DESIGNING FOR GEN Z

... New-era brand experiences In Cassandra’s most recent report, The September Issue - Luxury Edition, by 2035, we shared that Gen Z will make up 40% of the luxury market. But, even now, they’re having an impact. With 65% agreeing that luxury is about limited-edition products/experiences, luxury fashion houses are taking note. So today, we look at some luxury brands that are taking Gen Z, and their expectations, seriously and are making a prestigious play for them. - KARL LAGERFELD JEANS - In an ...

IT’S QVC BUT FOR GEN Z

... and purchase option, which will likely work independently of TikTok’s other latest launch ‘Series’ which enables creators to charge for exclusive content. - WHATNOT - Whatnot, is a live streaming shopping platform-cum-online marketplace that co-founder Grant LaFontaine describes as “eBay meets Twitch.” Initially launched to provide hobbyists and collectors of Funko Pops, sports cards, and comic books a meeting ground to gather, sell, and buy, Whatnot has since expanded to 80 categories, with ...

LET’S TAKE THIS OUTSIDE

... goals once again this year, so today we’re outlining communities who have taken note. And read more about how Millennial parents are helping their Gen Alpha kids explore the great outdoors in Cassandra’s Travel Bulletin. - MANHATTAN’S FIRST BEACH - For New Yorkers unable to score even a sliver of a share of a Hamptons rental for the summer, two new beaches are slated to open in the city. The first, on the Hudson River, will be ready this summer and offers a kayak launch and a place to lounge with a ...

PARENTS ON BOARD

... kids and from kids up to parents. Cassandra will be diving deeper into this topic when we publish our Parents on Board report next week, available for Cassandra members. In the meantime, we wanted to share a sneak peek at what we’ve learned about the Millennial + Gen Alpha combined cohort. By far the largest parent-child cohort, today's kids are set to overtake their parents in becoming the generation with the greatest spending power in history. A good reason to pay attention and get on board with ...

ROLLIN’ UP FOR 4:20

... monthly farmers’ market recently launched in San Francisco that is entirely dedicated to cannabis. Instead of buying fruits and vegetables, customers can learn about and buy dozens of different cannabis strains directly from the farmers who grow them.— Anrae, 22, VA (Cassandra Collective) - CANNABIS CONSUMPTION LOUNGES - Only ten states currently allow cannabis lounges - a place for people to use cannabis legally in public. In most states allowing them, although the consumption lounges can’t sell ...

VIRAL NEWS: ALL THINGS MARCH MADNESS

... A peek into the topics buzzing at CassandraToday is — in the words of internet icon Rebecca Black — Friday! And as usual, it’s time for our weekly recap of all things viral. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. This week we’re focusing on one specific theme for all of our stories, and that’s March Madness. Sports fan or not, it is undeniable how much of the online discussion this NCAA tournament ...

TASTY IN-GAME REWARDS

... The food brands getting in on gamingIn recent years, well-known food chains have partnered with video game developers to offer in-game rewards for their products or services. This collaboration not only enhances the gaming experience by adding an extra layer of excitement and motivation for players but also allows restaurants to reach the 40% of Gen Z and nearly 60% of Gen Alpha who refer to themselves as “gamers,” as uncovered in Cassandra’s landmark Gen Alpha report. These in-video game ...