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Viral News: MrBeast on Prime, Quiet on Set, JLo Backlash

... (or save) their money in an attempt to remove awkward conversations with friends and family. - “Soft Saving” - Another TikTok trend embraced by younger generations is called “soft saving” - putting less money into the future and using more of it for the present. Gen Z is leading the “soft saving” trend. Intuit’s Prosperity Index reports that nearly 3 out of 4 Gen Zs say the current economy makes them hesitant to set up long-term goals and 2 out of 3 say they’re not sure they’ll ever have enough ...

Spring Cleaning

... want to spend (or save) their money in an attempt to remove awkward conversations with friends and family. - “Soft Saving” - Another TikTok trend embraced by younger generations is called “soft saving” - putting less money into the future and using more of it for the present. Gen Z is leading the “soft saving” trend. Intuit’s Prosperity Index reports that nearly 3 out of 4 Gen Zs say the current economy makes them hesitant to set up long-term goals and 2 out of 3 say they’re not sure they’ll ever ...

THE ERAS OF SHARED FANDOM

... , available exclusively to Cassandra membership clients, we dive into how fandoms have become a true family affair as 8 in 10 Millennial parents participate in fandoms with their child(ren) to fulfill needs for escapism, as well as to put them on a path to “cool parent” status. Here we share a few examples from our comprehensive report.— Adrineh, 16, CA (Cassandra Collective) - FANDOMS PASSED DOWN - BEATLEMANIA - A significant Beatles event recently unfolded with the release of "Now and Then," the last ...

HONORING SENIOR CITIZENS DAY

... lives. - PAPA PALS - For elderly folks who don't have friends or family nearby, life can be extremely lonesome. However, Papa helps pair older adults and/or families with college students for companionship and assistance with everyday tasks. Its tagline is "family-on-demand,” as the program allows its elderly members to request visits at their desire, which college students can pick up on the Papa app. The College students, known as PapaPals, can assist the elderly with transportation, house needs ...

VIRAL NEWS: CONGRESS CHAOS

... attention to news that really affects me or my family. And I think anything regarding a shutdown affects everyone in the United States.” — Morgan, 22, OH (Cassandra Collective) - SECURING THE SPEAKERSHIP - In the coming days, the House of Representatives will undertake the task of selecting a new speaker, temporarily delaying all other legislative matters. With Kevin McCarthy opting not to pursue another term as speaker, several House GOP leaders have stepped forward as candidates. To secure the ...

LIFE IS A HIGHWAY

... attempt to resonate with Gen Z. Running mostly on streaming and social media, three videos portray people buying a car during important life milestones, such as getting a promotion or starting a family. Chief Product Officer Matthew Crawford has said that the overall goal for Cars.com is to become “an ongoing resource that consumers will engage with as a vehicle owner over time, not just once.” - SUBARU - Gen Z is going electric. With most Gen Zs saying they are considering EVs as their next car ...

PARENTS ON BOARD

... Cassandra’s Latest on Parents!In Cassandra’s upcoming report, Parents on Board, we dig deeper into the democratic family dynamic of Millennial parents and their Gen Alpha children. When it comes to purchase decisions, we’ve uncovered that their choices and voices behavior is very much a two-way street. - Collaborative Purchasing of Millennial Parents & Their Gen Alpha Children - It seems like only yesterday, parents were fastening their Millennial children into car seats and putting those ...

A MINDFUL CHILD

... classroom. Last Summer ​she launched her book, “Mac Learns to Roar: A Mindfulness Book for Kids and Animals” about a young lion who learns a new skill. While learning, he goes through frustration, anger, and sadness. His friends, teacher, and family help him by introducing simple mindfulness exercises to calm his mind so he can feel brave in learning how to roar. The book was written for both educators and parents to help their kids to be present and face life’s challenges, disappointments, and ...