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Banning TikTok?

... content creators. Cassandra recently spoke to several Gen Z TikTok creators to gauge their feelings about the current situation and potential ban. - Britt Works on her Resume - Brittany, whose channel boasts over 3 million followers and focuses primarily on unboxing colorful phone cases, tearfully confessed to Cassandra, "What am I supposed to do? Get a job?!?!" - Chad Heads Back to the Gym - Fitness guru Chad, has amassed over 1.5 million followers in the past 9 months with his gravity-defying ...

The Joy of Discovery

... within the search for enjoyment. Today’s latest report from Cassandra, available exclusively to our Cassandra membership clients — dives deep into Gen Z's discovery and innovation landscape, exploring the interconnected roles of algorithms, social recommendations, in-person shopping, and the evolving definition of innovation. Gen Z's pursuit of joy and meaningful experiences is shaping the future of media, retail, and innovation. Below, we highlight a few examples of what we are seeing in the ...

Cosmic Collabs

... Brands Shine During North America's Total Solar Eclipse of 2024Today, on April 8, 2024, North America will experience a remarkable cosmic event: a total solar eclipse. Approximately 44 million people are within the path of totality—the region where the moon fully covers the sun. This phenomenon promises to captivate both seasoned astronomers and casual observers. Today, we’re looking at how brands are joining in on the fun. - LA TIMES BACKTRACKS - Following backlash from LSU women’s basketball ...

Highlights from SXSW 2024

... owner, Jim McIngvale has placed a $1 million dollar bet on the Houston Cougars to win March Madness. The superfan stands to win $750 million dollars if the team wins the NCAA tournament. Houston fans had high hopes last year but dreams were dashed when the Cougars lost to Miami in a huge Sweet Sixteen upset. The team is returning some key players and are the number three favorite to win the tournament. While a bet of this size seems outrageous to most, this is not the first time Mattress Mack has ...

Celebrating National Student Athlete Day

... Embracing Diversity, Unity, and FairnessWhether your bracket is busted or you picked all four teams headed to Arizona, today we reflect on the evolving landscape of collegiate sports, the challenges faced by student athletes, and the strides being made towards inclusivity and equality as we celebrate National Student Athlete Day. - Ivy League Union - In recent years, discussions surrounding student athletes have delved into realms beyond the game, touching on issues of fair compensation ...

Pi Day Celebrations

... From Ice Cream Partnerships to Cosmic ChallengesPi (represented by the Greek letter “π”) is a mathematical constant signifying the ratio of a circle’s circumference to its diameter. Since the approximate value of pi is 3.14159 (rounded to 3.14) Pi Day is celebrated by math enthusiasts worldwide on March 14. Brands and people beyond mathematicians also join in on the fun: - Take a Break: Wellness and Self-Care - What better time to focus on your wellbeing and self-care than Spring Break. Allianz ...

From Tax Tears to Tax Tamers

... shedding light on unseen mothersOn April 11th, we recognize Black Maternal Health Day. Black women in the United States are three times more likely to die from pregnancy-related complications than white women. That's a shocking and disturbing statistic, but it's a reality. There are many reasons for this disparity including an implicit bias in the medical system. Black women may not be listened to or taken seriously by their doctors. Another factor is lack of access to quality healthcare. Black ...

Spring Cleaning

... joke has resonated with younger generations and has become a reality. In late 2023, influencer Lukas Battle brought “loud budgeting” to life when comparing it to “quiet luxury.” While the “quiet luxury” aesthetic embraces understated celebrity wealth and ultra high quality (and expensive) goods, “loud budgeting” engages a frank and direct expression of affordability and practicality. “Loud budgeting” allows folks to not hide their frugal tendencies and share their thoughts and feelings on how they ...