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TRICK OR TREAT!

... Helping you have a Bootastic time this Halloween Halloween is no longer just about ghosts and goblins; with Halloween spending predicted to reach $12.2B this year, Gen Z continues to elevate the holiday with the most coveted pop culture inspired costumes dripping with rizz, killer social media content, and haunted hashtags. It's also a creative playground where brands are scaring up innovative campaigns. So, join us on this eerie journey as we unearth what's lurking in the shadows and ...

BREAST CANCER AWARENESS MONTH

... A look at those educating, empowering, and encouraging actionAs we delve into October, it's important to recognize that it's not only about fall festivities; it's also a significant period acknowledging Breast Cancer Awareness Month, which has served as a reminder since 1985 that the fight against breast cancer is ongoing, and collective efforts are essential to raising awareness, providing support, fostering a sense of responsibility for our own health and well-being, as well as to stand in ...

VEG OUT

... CAMPUS - One group promoting discussion surrounding vegetarianism’s health benefits is the Plant Futures Initiative, a global movement with 30+ schools across the United States and five countries that collaborates with students to establish plant-centric communities on college campuses. The initiative equips them with the knowledge needed to become ethical leaders and advocates for plants while exposing and educating students to different types of lifestyles and available plant-based food options ...

SKIN YOUTH SECRETS

... Skincare aging down to reach Gen Z Simply put, skincare has never been more popular among young people. With a constant barrage of seemingly flawless images flooding the internet daily and the era dominated by filters and influencers advocating cosmetic procedures, it's no surprise that Gen Z now leads in skincare spending compared to previous generations. In contrast to earlier eras when skincare products targeting youth primarily revolved around combating acne; brands are now shifting ...

TECHNO DRINKS

... forefront of experimentation. - COCA-COLA - Y3000 - In September, Coca-Cola launched Coca-Cola Y3000 Zero Sugar, the first coke flavor co-created with human and artificial intelligence. Coca-Cola said it created the Y3000 experience by tapping into human and artificial intelligence to understand how people envision the future through emotions, aspirations, colors and flavors, among other factors. It then used consumer perspectives from around the world, and combined them with insights gathered from ...

VIRAL NEWS: CONGRESS CHAOS

... A peek into the topics buzzing at CassandraWelcome back to our weekly roundup! In today's fast-paced culture, Cassandra is your go-to source for staying in the loop with the topics that have everyone buzzing. This week, amongst breathing a thankful sigh of relief that a 9-year-old who was abducted from a New York State park was found safe, exciting news coming from the WNBA, and Las Vegas opening the doors to its $2.3B venue, the Sphere, our primary focus has been the continued chaos of the U.S ...

VIRAL NEWS: GEN Z DETECTIVES, BAD BUNNY, BRITNEY, AND TAY TAY

... A peek into the topics buzzing at CassandraIt's that time of the week! Friday comes back again after a hectic week, so it's time to review the most talked-about internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the issues Gen Z can't stop discussing. Today, we're going for a music deep dive with Britney Spears’ memoir, Bad Bunny's new album, and Taylor Swift's Eras Tour movie— all this and more in this week's edition of ...

CASSANDRA SESSIONS: CREATORS IN THEIR OWN WORDS

... . - WHO THEY ARE - Our creator panel included Kristen Dolzynski, Jessica Lauser, André Molina, and Maegan Monico and was moderated by Cassandra’s designer, who creates all things Cassandra, including our award-winning Instagram page (which, if you don’t already follow, you should!) - AESTHETIC DOESN’T HAVE TO BE FIXED - One of the first things we learned from our panel was about their own personal aesthetic. Maegan, owner of sustainable jewelry business Heath and Furrow, volunteered that her aesthetic ...

CASSANDRA SESSIONS 2023

... ICYMI Last week, we hosted our annual Cassandra Sessions, “That’s so Aesthetic – the Gen Z Vibe and Its Reverberation in the Market," which examined how integral aesthetics are to Gen Zs identity and the implications of this for businesses and brands. Sessions is Cassandra’s IRL event that gives our clients the opportunity to see and learn from our latest research and insights. Attendees at this year’s event walked out with a much better idea of how to relate and connect to a new era of ...