You’ve Got Mail!
National Send a Card to a Friend Day
February 7 is, according to the Days of the Year calendar, National Send a Card to a Friend Day. While it is no secret that Gen Z lives online, we know that there is also the countertrend of Gen Z exploring hobbies and interests that get them offline (see, for example, The Cassandra Daily on January 3, “Gen Z Unplugged”). The term “grandma era” has even trended, where TikTok users share their favorite old -school hobbies like knitting, scrapbooking, journaling and other activities that don’t involve an electronic device. This need for a break from the digital makes the sentiment behind sending a card or writing a handwritten note feel much more special. Today, Cassandra talks to our friends at Hallmark about how they are leaning in to help Gen Zs connect.
HALLMARK + VENMO
The recent launch of the Hallmark + Venmo Cards partnership shows how Hallmark is entering Gen Z’s favorite place to connect: the digital realm. This partnership offers a new, modern way for consumers to conveniently send cards with money included. With Hallmark + Venmo Cards, no cash or check is required. The recipient just scans a QR code inside of the card and has access to their funds from Venmo. For Gen-Z users who are always on their phones and shopping online, this is an easy way to connect that offers more sentiment than just sending a “Happy Birthday” text message.
IDEAS & INSPIRATION
On Hallmark’s resident blog, Ideas & Inspiration, relevant Gen-Z centered topics are explored, such as:
How to survive a friendship breakup: A major part of connecting for Gen Z is through their close friendships. This article reflects that closeness, while also speaking directly to Gen Z in an authentic, vulnerable way.
Graduation cap decoration ideas to help you stand out in a crowd: A fresh article that helps with decorating graduation caps, a major milestone many Zs may be celebrating.
How to support a new grad: Insights a year after graduating college: Providing additional support as this cohort navigates lifestage changes.
