The colorful personal styling method taking over the socials

The idea of referring to yourself as a “season” and dressing accordingly is back but this time with a more inclusive Gen Z twist. First made popular in the 80s, fashion consultants would classify you as a spring, a summer, an autumn, or a winter based on your complexion, where some shades drain your face, and others supposedly make you pop. But why has this nostalgic trend, like so many others, found space in the collective public psyche, and what’s fueling this seasonal surge? Let’s dig in.


The Wall Street Journal recently reported that two ’70s books helped start the trend—“Color Me Beautiful” and “Color Me a Season”—were written by, and mostly for, white women. Nearly everyone with dark skin was simply said to be a winter. Today, we see a rejection of this whitewashing, with the seasonal color analysis now divided in up to 16 seasons, which account for variations in shades between eyes, lips, allowing for more meaningful Inclusivity. (For instance, you could be ``soft,” warm," or "dark " autumn.)


With 1B views on TikTok and 135K posts on Instagram, #ColorAnaysis, and #colorseasons have made way for a host of filters that let you figure out your season. For example, Armocromia and the COLOR ANALYSIS gracemchoi filters surround your face with seasonal colors that can determine what looks best, and creators such as Omyo.Color, who has amassed over 2.4M views for her video on how to find your personal color, is fast becoming one of TikToks best-known color consultants.


“Hot girl summer” has been iced out as “women’s winter” wards off tank tops and sundresses in offices nationwide. According to reports, as temperatures heat up, women of the workforce are hoarding knitwear in a desperate bid to stave off the frigid draft of overzealous office air conditioning. So far, the teeth-chattering trend has made headlines in South West Florida and over in Pittsburgh, where news anchor Heather Abraham shared a video on TikTok of her coworkers shivering and draped in blankets at their desks to highlight this national crisis, has currently amassed over 4.5M views.

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