Celebrating the Love of Literature on National Book Lovers Day

There’s nothing like a good book. It can teach you something new, challenge your beliefs, and transport you to new worlds. And, in these often chaotic times, reading can serve as a soothing activity for your mind after a stressful day. If that resonates, then today is the day for you. It's National Book Lovers Day, and thanks to the prevalence of #BookTok (over 164.6 BILLION views) and #LibraryTok (over 192 million views) helping to further revolutionize the literary and publishing communities, it has grown into a global phenomenon, with countless individuals, organizations, and brands coming together to promote a love of reading. Ahead, we open the page on three booktokers that serve as a resource to promote literacy and the joy of reading.


Managed by 21-year-old Ayman Chaudhary, @aymansbooks gained traction for the first time in late 2020 with a 57-second-long video where she recommended a book she read by saying: “stop what you’re doing, shut up and read this book!”. Since then, Ayman’s influence has continued to grow thanks to her book recommendations, book hauls, tips to diversify your bookshelf, and funny sketches on stories she just finished. In just over a year, all this added up to almost 947K followers and nearly 130M likes, making her one of the most popular #BookTok influencers.

— Janelle, 23, NV (Cassandra Collective)


    With nearly 85k followers and 1.4M likes, Payten is a 22-year-old BookTok influencer who, as her bio states, is serving looks & books—and we’re here for it. From monster romance to highlighting authors of color and black female main characters, this BookToker is one of the many creators shaping this subcommunity.

    — Kim, 25, TX (Cassandra Collective)


      Jenna Starkey, a high school student from Minnesota, goes by @jennajustreads, whose name says it all. She adores reading! You can find reviews of well-liked BookTok booklists, book recommendations, and videos of Jenna breaking down young adult novel tropes on this BookTok page. Through her videos, Jenna has garnered nearly 364K followers and 15M likes.